Assistant Manager, Acquisition Marketing
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Job Summary
At EQ were remaking banking so every Canadian gets ahead every day. Serving nearly 4 million Canadians from coast to coast we offer a wide variety of financial services from banking and lending to trust and credit union solutions.
Weve been at this since 1970 challenging the conventions of traditional banking with smarter faster and more connected financial experiences.
Whats kept us moving The people behind it all: challengers who ask better questions push back on old assumptions and look for a better way forward.
If youre driven to help reshape how banking works for Canadians and the businesses that power our economy this could be your next big opportunity. We cant wait to get to know you!
We cant wait to get to know you!
- Assist in development and execution of the PC Money Account marketing campaigns adapting as the business and competitive landscape evolves.
- Support the product cross-sell strategy and manage the execution delivery and reporting of cross-sell campaigns.
- Manage the end-to-end briefing and development of marketing projects including collaborating with multiple internal stakeholders (product credit risk digital communications) and external partners (enterprise teams creative media and PR agencies).
- Lead the project management and execution of integrated marketing campaigns including customer collateral website content digital ads emails OOH social and PR content support campaign splash pages and post-campaign reporting/analysis.
- Keep acquisition programs on track meeting the various milestones in a timely manner from requirements gathering and development through to launch and optimization.
- Consistently monitor and report on paid and owned channel performance and implement optimizations to drive growth.
- Responsible for ensuring proper testing and QA is done on all campaigns prior to execution.
- Identify areas of opportunity for future programs and provide recommendations.
- Work with the Legal team to ensure compliance of all customer-facing campaigns.
- Work with the Finance team to manage budget tracking and invoicing for projects.
- Research and track credit card and customer trends within the financial industry (including competitors) and communicate findings to the wider marketing team.
- 3-5 years of experience with a post-secondary education in Marketing Business or Commerce (experience in Digital Marketing or Financial Services a bonus).
- Strong verbal and written communication skills.
- Demonstrated ability to assist in the development and execution of large integrated marketing campaigns.
- Capacity to manage prioritize and deliver/execute multiple tasks and projects effectively and on-time.
- Ability to identify diagnose and quickly mediate issues that arise in projects teams and activities.
- Strong self-starter who leads with curiosity and has a passion to succeed.
- Experience working in a fast-paced environment either with or in an agency culture.
Equity Diversity & Inclusion
EQ is committed to building an inclusive accessible environment where every employee feels valued respected and supported. We believe our organization is stronger and our people thrive when we honour and celebrate diverse experiences identities and perspectives. Were equally committed to supporting your growth both professionally and personally.
We provide a barrierfree recruitment process and work environment. If you require accommodations at any stage we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process EQ uses AI to help screen assess and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank the countrys seventh-largest Schedule I bank by assets which operates EQ Bank Canadas Challenger Bank. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
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Required Experience:
Manager
About Company
At Equitable Bank, we specialize in providing branchless financial services that meet the unique needs of all Canadians. Our range of mortgages, savings accounts and investment options are designed to offer the right solutions to match any unique circumstance.
