Area Sales Representative

Primary Function of Position:

The Area Sales Representative (ASR) is responsible for driving growth through the development of new da Vinci Surgical System opportunities across Canada within an assigned territory. This role serves as Intuitives primary market development and capital sales resource focused on identifying prospective hospitals building awareness of the clinical and economic benefits of robotic-assisted surgery and advancing healthcare organizations through the capital acquisition process.

The ASR develops regional market strategies that create demand for da Vinci Surgery throughout Canada establishes executive and clinical advocacy and leads complex sales efforts that result in new system placements and strategic growth opportunities. Success in this role requires strong business acumen consultative selling skills and the ability to influence stakeholders across provincial healthcare systems hospital leadership administration and physician communities.

Roles & Responsibilities:

• Drive adoption of da Vinci Surgery through the sale of new da Vinci Surgical Systems into targeted hospitals and health systems within an assigned geography
• Develop and execute regional market expansion strategies to increase awareness and adoption of da Vinci Surgery across Canada
• Develop and execute territory market development strategies designed to identify qualify and prioritize prospective capital opportunities
• Identify underserved geographic markets health systems and hospitals throughout Canada that represent new capital growth opportunities
• Generate awareness of robotic-assisted surgery and the value of da Vinci Surgery among hospital executives physicians and key healthcare stakeholders
• Build support from surgeons and hospital administration for da Vinci Surgery by developing strong advocacy networks and strategic relationships
• Establish and nurture relationships with service line leaders and senior hospital administrators to advance strategic capital initiatives
• Build relationships with key provincial healthcare leaders hospital executives surgeons and healthcare influencers to support robotic surgery program development
• Identify and develop surgeon champions who can advocate for the clinical and patient benefits of da Vinci robotic-assisted surgery
• Build multidisciplinary advocacy teams that support the evaluation and adoption of da Vinci technology
• Organize and manage the complete sales process from prospecting through capital approval and purchase execution
• Create compelling clinical operational and financial business cases that support capital investment decisions
• Analyze local market dynamics competitive activity referral patterns and growth opportunities to inform territory strategy
• Partner with the Sales Director to develop and execute strategic plans for market expansion and long-term capital growth
• Collaborate with cross-functional teams to understand provincial funding environments healthcare priorities and market dynamics that influence capital investment decisions
• Effectively coordinate internal resources and stakeholders to support successful system evaluations and acquisition processes
• Resolve contractual issues and coordinate system installation upon purchase approval
• Represent Intuitive at national regional and local conferences industry meetings and educational events to increase awareness of da Vinci robotic-assisted surgery and Intuitive technologies
• Effectively manage the transition of the initial sale and system installation to the field sales team responsible for procedural growth and utilization
• Achieve quarterly and annual sales objectives
• Develop knowledge of primary operating room procedures surgical service lines hospital operations and da Vinci robotic-assisted surgery applications
• Handle all communications reporting requirements and administrative follow-up activities associated with capital sales opportunities

Qualifications :

Skills Experience Education & Training

• Minimum of 5 years of sales experience; healthcare medical device or capital equipment sales experience strongly preferred
• Demonstrated success identifying developing and closing complex capital opportunities
• Proven ability to prospect develop and convert new business opportunities within assigned markets
• Experience engaging executive-level decision makers and navigating multifaceted purchasing processes
• Strong strategic planning territory development and opportunity management skills
• Knowledge of hospital operations healthcare economics and the operating room environment
• Proven successful track record in capital medical equipment sales or other complex healthcare technology sales
• Proven track record of achieving or exceeding sales objectives
• Excellent presentation negotiation and consultative selling skills
• Ability to build relationships across clinical operational and executive stakeholder groups
•  Bachelors degree required

Additional Information :

Due to the nature of our business and the role please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR 743.13(b)) some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employeeswho are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the governments licensing process can take 3 to 6 months) or (ii) implement a Technology Control Plan (TCP) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employeesstart date which may or may not be flexible and within a timeframe that does not unreasonably impede the hiring need. If applicable candidates will be notified and instructed on any requirements for these purposes. 

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidates experience knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidates qualifications consistent with applicable law.

Accommodation & Accessibility Notice:

Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process please contact People Services at

We provide market-competitive compensation packages inclusive of base pay commission benefits and equity. The on target earnings for this position are listed.

Remote Work :

Yes

Employment Type :

Full-time