Strategy Director
Job Summary
Marketing today is complex fastmoving and under constant pressure - but thats where we do our best work.
At Starcom we believe progress comes from a world of endless data accelerating technology and constant change we help brands move beyond what they coulddo and concentrate on what they shoulddo to drive real growth.
Our Focus Frameworkgives our people the clarity to identify the audiences ideas media and metrics that matter most - turning complexity into impact and ambition into results.
If youre motivated by smart thinking meaningful collaboration and the opportunity to make a real difference youll find your unfair advantage here.
Starcom. Focus For Growth.
Who are we looking for
Were looking for a Strategy Director to play a pivotal role in shaping the future of our clients growth. Leading strategic thinking across a portfolio of category-leading top-tier brands you wont just respond to briefs - youll help redefine them. Your thinking will set direction challenge convention and unlock new opportunities for clients.
Youll bring together data culture and human behaviour to turn complexity into clear ambitious strategies that drive measurable business outcomes. Partnering with senior client leaders and cross-functional teams youll connect strategy through to execution - elevating the quality of output and ensuring ideas translate into real-world impact.
This is a highly visible role with genuine influence. Youll raise the standard of strategic thinking across the agency shaping how we work and contributing to thought leadership. Whether leading senior stakeholders driving breakthrough work or inspiring teams your impact will be felt across clients and the wider business.
If youre motivated by the opportunity to do career-defining work - where strategy creativity and commercial impact meet - this is your chance to make your mark.
What will your day-to-day look like
- Lead the development of insight-driven integrated media and communications strategies across key client accounts
- Elevate the quality of strategic output across briefs annual plans thought leadership and award submissions
- Embed Starcoms Focus Framework into planning approaches to define growth ambition audiences and channels
- Partner with senior clients and internal stakeholders to shape strategy challenge thinking and unlock new growth opportunities
- Lead workshops brainstorms and presentations that bring strategic thinking to life in clear compelling ways
- Support teams on responses to briefs and represent Starcoms strategic capability in key client moments
- Apply behavioural science marketing science and analytics to inform strategy and measurement frameworks
- Champion the use of data research tools and advanced analytics to drive actionable insights and results
- Stay ahead of evolving consumer behaviour media trends and emerging technologies
- Contribute to thought leadership strategic narratives and industry-facing content
- Support new business pitches bringing bold thinking and clear strategic direction
- Work collaboratively across planning activation data and broader Publicis Groupe teams to deliver integrated solutions
- Inspire teams by connecting strategy through to execution and measurable outcomes
What youre looking for
- An encouraging positive and collaborative culture.
- A role with real variety exposure and opportunity to grow.
- To work closely with senior leaders and stakeholders during a period of business growth momentum and transformation.
- Flexible working and a culture that values trust balance and wellbeing.
- To fulfil your growth and career development ambitions in a business large enough to accommodate them.
What will set you up for success
- 7 years of experience leading media strategy across complex client portfolios
- Excellent understanding of the Australian media landscape and how to leverage it for growth
- Strong expertise in developing integrated insight-led communications strategies
- Advanced understanding of marketing science behavioural economics and their application in planning
- Ability to apply data and analytics to inform strategy and build effective measurement frameworks
- Exceptional storytelling and presentation skills - bringing complex ideas to life in a clear engaging way
- Confidence influencing senior stakeholders and presenting strategic vision internally and externally
Nice-to-Have Experience & Skills
- Experience using tools such as GWI Nielsen AQX/AdIntel or WARC
- Exposure to new business pitching and developing strategic responses
- Experience building or evolving frameworks tools or strategic products
- Familiarity with attribution models and advanced measurement approaches
- Experience working across high-profile or global brands
#LI-LJ1
Publicis Groupe benefits: Be a part of the Publicis Groupe family recent winner of the Employer of Choice Awards and one of the worlds most progressive and dynamic modern communications businesses. You can learn more about us at .
Enjoy all the perks that come with our network offering:
- A comprehensive Wholeself program supporting physical mindful and financial wellbeing.
- A creative lively and rewarding office environment where people love working with each other supported by our Publicis Liberté flexibility approach working your way with us.
- Access to our Global AI Platform Marcel connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15000 learning programs via our online learning platform Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity Equality and Inclusion strategy driven through our Viva Women Égalité enABLE EmbRACE and Écologique committees.
- Leave benefits including Birthday Leave Flexible Public Holidays and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure paid primary carer leave secondary carer swap and Cub Care leave.
- Access to counsellors psychologists and professionals through Sonder an all-in-one digital wellbeing technology platform designed to support psychological medical & safety needs.
- A workplace that stands together to provide a more open supportive and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: partners of Diversity Council Australia Pride in Diversity Family Friendly Workplaces Supply Nation and the Australian Disability Network.
If you dont tick every box in this ad please dont rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion collaboration adaptability fearlessness and integrity rather than ticking boxes so if this role resonates with you please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people regardless of race age culture ability ethnicity gender identity or expression sexual orientation marital status and religious affiliation. We believe that to deliver the best solutions to our clients our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills knowledge and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it we wouldnt be where we are today. So be you we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments please contact us via ; your personal information will be kept confidential.
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more