SEO & Organic Growth Manager

At Abano Healthcare were looking for an experienced SEO & Organic Growth Manager to drive organic visibility and patient acquisition across our leading brands - Maven Dental 1300SMILES and Lumino.

This is a hands-on role where youll develop and deliver SEO strategies that improve search performance local discoverability and website conversions across Australia and New Zealand. Youll also play a key role in evolving our organic search strategy to include emerging AI-powered search experiences and answer engines.

What youll be doing

• Develop and execute SEO and organic growth strategies across multiple brands and practice websites.
• Optimise local SEO Google Business Profiles and practice listings to improve local discoverability.
• Create and enhance content strategies to support patient acquisition and treatment demand.
• Identify opportunities to improve website performance and conversion rates.
• Monitor SEO performance analyse data and provide recommendations for continuous improvement.
• Partner with Website Performance Marketing Analytics and Marketing Operations teams to deliver integrated digital initiatives.
• Manage SEO agency relationships where required and ensure best practice across all organic channels.

Qualifications :

Knowledge & Experience

• Strong SEO experience ideally in a multi-location healthcare services or lead-generation environment.
• Strong understanding of on-page SEO local SEO technical SEO content strategy and Google Business Profiles.
• Good understanding of emerging AI search GEO/AEO and zero-click search trends with the ability to translate them into practical actions.
• Commercial mindset with the ability to connect SEO AI visibility and website activity to bookings patient acquisition utilisation and ROI.
• Experience identifying website conversion opportunities and defining CRO hypotheses and success measures.
• Comfortable using GA4 Google Search Console SEMrush Screaming Frog local SEO tools and CMS platforms.
• Ability to work closely with a Website / CMS owner web dev agency analytics and operations teams

Qualifications Certificates and Licenses

• Google Analytics / GA4 certification preferred.
• Advanced SEO certification such as SEMrush Academy HubSpot SEO Ahrefs Academy or equivalent preferred.
• CRO UX analytics Google Business Profile technical SEO GEO/AEO or AI search training beneficial.

Additional Information :

If youre passionate about organic growth data-driven decision making and staying ahead of the evolving search landscape wed love to hear from you.

Remote Work :

No

Employment Type :

Full-time