Senior Principal, Product GTM & Enablement

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Epsilon Retail Media Brisbane Australia Hybrid
Senior Individual Contributor No Direct Reports Reports to the Vice President of Product

About the Role
We are looking for a senior product GTM and enablement leader who can turn complex retail media platform capabilities into clear stories useful content successful rollouts and measurable adoption. This role sits within Product and partners closely with Product Managers Engineering Product Marketing Sales Support Integration and client-facing teams to prepare the business and customers for new releases experiments platform updates and product launches.

This is a hands-on role for someone who can create the materials that make product understanding and adoption possible. You will build presentations training materials marketing materials customer-facing documentation FAQs release notes product guides demos and enablement content. You should be able to explain what changed why it matters how it works who it impacts and what retailers brands suppliers and internal teams need to do next.

This person will also be a key platform support and enablement partner. You do not need to be an engineer but you must be technical enough to answer platform questions explain product behavior understand release impacts and support both technical and non-technical audiences. You will work across global teams and support both internal and client-facing communication training rollout readiness and adoption.

Why This Role Matters
Retail media is becoming more global more technical and more connected across onsite offsite identity activation attribution and reporting. As the platform evolves releases are becoming more complex more cross-functional and more important to retailer and brand success.

This role ensures product investment turns into customer value by making sure every major release experiment and rollout is clearly explained properly enabled globally understood and set up for adoption not just shipped.

What Youll Do
Translate complex retail media platform capabilities including onsite and offsite media sponsored ads campaign workflows auctions attribution reporting and retailer integrations into clear audience-specific stories.
Partner with Product and Engineering to understand upcoming releases clarify platform behavior document known limitations and explain client retailer supplier or integration impact.
Create customer-facing and internal product content including presentations training materials marketing materials documentation FAQs release notes product guides demo materials and launch collateral.
Support rollouts experiments beta releases phased launches and major platform updates by preparing teams and customers with the right context materials and training.
Answer product and platform questions before and after launch helping teams understand how capabilities work and when to escalate deeper technical issues.
Train and enable technical and non-technical audiences including Integration Support Sales Account Management Product Marketing Product and client-facing teams.
Support client-facing product education demos webinars rollout communications beta updates and adoption conversations with retailers brands suppliers and partners.
Work with global teams across APJ EMEA and the Americas to ensure product communication training and rollout support are clear and consistent.
Gather feedback from internal teams and clients to identify knowledge gaps adoption friction documentation needs and opportunities to improve future releases.

What Success Looks Like
Retail media platform releases are easier to understand explain support and adopt.
Internal and client-facing teams understand the product story business value technical behavior and customer impact before launch.
Retailers brands and suppliers have useful documentation and education materials that help them activate and use new capabilities.
Technical and non-technical audiences feel confident answering product questions.
Rollouts experiments and phased launches are supported with strong communication training and feedback loops.
Product communications explain the value the use case and the technical reality not just the release details.

What Were Looking For
10 years in product GTM product marketing product enablement product operations solutions consulting technical program management or a similar cross-functional role.
Experience supporting product launches rollouts experiments adoption programs or enablement for retail media ad tech commerce media B2B SaaS or complex enterprise platforms.
Strong understanding of retail media digital advertising or commerce media concepts such as onsite/offsite activation sponsored ads campaign management auctions attribution closed-loop reporting retailer monetization or brand/supplier workflows.
Strong technical aptitude with the ability to understand platform behavior answer product questions explain technical concepts and identify when deeper Product or Engineering support is needed.
Strong writing storytelling and presentation skills with the ability to turn complex product capabilities into clear polished audience-specific content.
Experience creating presentations training materials marketing materials customer-facing documentation FAQs release notes demos and product guides.
Ability to train and support both technical and non-technical audiences.
Experience working with Product Engineering Product Marketing Sales Support Customer Success Integration and client-facing teams.
Comfort working across global teams multiple time zones and regional stakeholder groups.
Ability to influence cross-functional teams without direct authority.
Strong bias toward action clarity quality and measurable adoption.

Preferred Experience
Direct experience in retail media ad tech programmatic advertising commerce media or digital advertising.
Experience with retail media platforms retailer integrations campaign management tools ad-serving platforms measurement solutions or reporting products.
Experience with platform rollouts beta programs experiments phased launches or feature-flag-driven releases.
Experience supporting client-facing product education webinars demos rollout communications or technical Q&A.
Experience with tools such as Jira Confluence GitHub SharePoint Userflow Storylane SendGrid or similar documentation and enablement platforms.
Experience using AI-assisted workflows to scale documentation training release notes and marketing materials.

Epsilon is a global data technology and services company that powers the marketing and advertising ecosystem. For decades weve provided marketers from the worlds leading brands the data technology and services they need to engage consumers with 1 View 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid owned and earned channels.

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