Senior Pega Decision Architect Contract Sydney

Operating within the Martech & Operations team the role is responsible for translating business strategy customer needs and data insights into scalable AIdriven decision logic using Pega Customer Decision Hub. This includes shaping how decisions are designed executed tested and optimized across all customer touchpoints.

As a senior practitioner and subjectmatter expert the SDA acts as a strategic decisioning authority within delivery squadsbridging business objectives analytics and Pegas decisioning capabilities to ensure customer interactions are relevant measurable compliant and continuously improving.

The role is key to the successful delivery of TPG Telecoms marketing and decisioning transformation supporting the implementation and evolution of Pega CDH uplift of channel platforms and the establishment of sustainable frameworks that enable consistent highquality decisioning at scale.

Design build and optimise Next Best Action strategies in Pega Customer Decision Hub translating business objectives and customer lifecycle goals into scalable model driven decision logic that delivers relevant personalised customer interactions.

Own the endtoend decisioning design within CLM squads working closely with NBA Designers Analysts Data Science and business stakeholders to define decision frameworks requirements and measurable outcomes.

Configure and govern Pega CDH components including actions treatments engagement policies arbitration rules taxonomies and strategy frameworks ensuring alignment with Pega guardrails CDH best practices and enterprise architecture standards.

Lead decisioning experimentation and performance optimisation designing and executing A/B testing multivariate testing control groups and simulations to drive continuous improvement and quantify business uplift.

Partner with Data Science and Insights teams to analyse customer behavioural and performance data ensuring decision strategies are datadriven explainable and continuously optimised over time.

Provide strategic oversight and stewardship of the decisioning ecosystem contributing to the evolution of NBA frameworks reusable patterns and best practices to support longterm maturity of the Martech & Decisioning capability.

Ensure decisioning solutions comply with regulatory consent and ethical marketing requirements embedding privacy fairness and governance considerations into all NBA designs.

Act as a senior subjectmatter expert for Pega CDH coaching team members uplifting capability and fostering a collaborative innovative and highperforming decisioning culture across CLM and Martech teams.

Degree in relevant areas such as Business Marketing IT Maths Information Systems or Finance

Extensive handson experience with Pega Customer Decision Hub including designing and implementing Next Best Action strategies using Pegas Strategy Framework (v8.23 preferred; v8.7 acceptable) with exposure to Pega 1:1 Operations Manager preferred.

Strong analytical and problemsolving capabilities with the ability to translate complex business objectives into scalable wellgoverned decision logic.

Proven experience designing and evaluating experimentation frameworks including A/B testing control groups and performance measurement to drive continuous improvement of customer decisioning strategies.

Solid data literacy including strong SQL skills and a good understanding of relational data models (experience with Teradata and/or PostgreSQL is advantageous) enabling confident collaboration with analytics and data science teams.

Exposure to cloudbased environments such as AWS Azure or Pega Cloud.

A clear understanding of regulatory and compliance requirements for direct marketing and customer decisioning including privacy consent and ethical use of data (Privacy Act Spam Act DNCR Act).