Senior Marketing Manager

About the role

Fixed term Maternity leave cover until October 2027

As a senior member of Kinetic ITs Marketing team youll play a key role in driving growth strengthening our market position and connecting Kinetic ITs capabilities with the customers industries and opportunities where we can make the greatest impact. Youll have primary alignment to our Federal Government Defence and National Security market unit while working across Kinetic ITs broader business including our Professional Services capabilities and strategic technology partner ecosystem. This is a senior commercially minded B2B marketing role for someone who can move confidently between market strategy go-to-market account-based marketing integrated campaigns and revenue performance. Youll understand how marketing connects with sales customer and partner activity to create and influence pipeline and how the right data platforms and processes make that connection measurable. Youll work closely with sales market practice and partner leaders to turn customer needs market opportunities and complex technology and professional services propositions into high-impact marketing programs. Youll also help us evolve how marketing gets done using data automation AI and increasingly integrated marketing and sales technology to make our marketing smarter faster and more effective.

KEY RESPONSIBILITIES

STRATEGIC GROWTH MARKETING
Develop targeted and account-based marketing (ABM) programs aligned to priority accounts ideal customer profiles target account lists and growth opportunities.
Use customer market sales and performance insight to inform targeting propositions messaging and investment.
Partner closely with Sales to support target accounts customer opportunities and marketing-sourced and influenced pipeline.

PROFESSIONAL SERVICES AND PRODUCT MARKETING
Translate complex technology and professional services capabilities into compelling propositions messaging campaigns and sales enablement.
Develop go-to-market plans for new and evolving services solutions and capabilities.
Work with practice leaders and subject matter experts to develop thought leadership customer stories and market-facing content.

PARTNER AND ECOSYSTEM MARKETING
Develop joint go-to-market programs with strategic technology vendor and alliance partners aligned to shared customer and growth opportunities.
Identify and maximise MDF and other partner co-investment opportunities with clear activation plans and measurable outcomes.
Build strong relationships across partner ecosystems to extend market reach strengthen propositions and create new opportunities.

INTEGRATED MARKETING & PERFORMANCE
Plan and deliver multi-channel programs across digital content events thought leadership customer storytelling and sales enablement.
Manage program budgets timelines agencies and stakeholders from strategy through to execution and optimisation.
Use CRM marketing automation and analytics to understand customer engagement campaign performance and contribution to pipeline.
Strengthen Marketing and Sales integration across data processes lead management attribution and reporting contributing to Kinetic ITs evolving RevOps capability.
Track and demonstrate marketing-sourced and marketing-influenced pipeline using performance insight to optimise activity and investment.
Use automation and AI to improve the speed quality personalisation and effectiveness of marketing.

QUALIFICATIONS & EXPERIENCE
Demonstrated B2B marketing experience ideally within technology professional services consulting or managed services at a senior level.
Strong product solution or professional services marketing experience including proposition development and go-to-market.
Demonstrated experience delivering integrated marketing and ABM programs that support pipeline and customer growth.
Strong understanding of Revenue Operations (RevOps) marketing and sales funnels CRM marketing automation data integration attribution and performance reporting.
Strong experience within technology vendor and partner ecosystems including joint GTM and MDF-funded activity. Existing networks across ecosystems such as ServiceNow AWS Microsoft or similar will be highly regarded.
Experience with platforms such as Microsoft Dynamics 365 HubSpot LinkedIn Campaign Manager/Sales Navigator and GA4 is advantageous.
Relevant qualifications or certifications in ABM RevOps marketing operations CRM analytics or digital marketing will be highly regarded.
Strong commercial judgement stakeholder management and ability to work effectively with senior sales practice market and partner leaders.
Experience in Federal Government Defence National Security or other complex markets is advantageous but not essential.

About Kinetic IT
Kinetic IT is a leading Australian IT services provider specialising in Intelligent Workplace Cloud Cyber Security Digital Infrastructure and IT Service Management. We are unlocking the potential of technology to enrich lives of Australian communities.
For more than 25 years weve partnered with some of Australias most important organisations helping them deliver essential services relied upon by our communities including government critical infrastructure education law enforcement defence emergency services utilities and transport.

Be You Create the Future
At Kinetic IT were driven by a shared passion for technology customer success and community impact.
With over 1500 talented people working across Australia we deliver world-class capabilities with a local touch helping shape the future of tech here and beyond.
We value individuality and foster an inclusive culture where youre safe to be your best real self. We tackle challenges together celebrate success together and make sure everyone feels valued supported and proud of the work they do.
As an equal opportunity employer we welcome people of all abilities backgrounds cultures and genders. Were proud to be an Indigenous and Veteran-friendly employer.

The Kinetic IT Difference
Growth-focused culture Formal training mentoring vendor exam support communities of practice and regular development reviews.
Advance your career Access new roles via our internal Opportunity Marketplace careers hub.
Flex your work Hybrid options flexible hours mobility and part-time roles (customer needs permitting).
Celebrate together Social events cultural celebrations end-of-year functions and more.
Wellbeing matters Health and wellness resources tailored leave and support options and EAP access.
Other Perks- Access to our employee discounts platform discounted gym membership and more.

How To Apply
Work with us as we bring technology to life. Apply today or send your CV direct to
You can learn more about our culture and crew online at Experience:

Manager