Regional Marketing Manager

Insurance is Nearmaps largest and fastest-growing vertical and this role sits at the center of that growth. As our Regional Marketing Manager for ANZ Insurance youll shape how we go to market with insurance carriers MGAs and insurtech companies partnering with Sales leadership as a peer prioritizing where we place our sharpest resources across a concentrated buyer universe and feeding what you learn in-market directly into how Nearmaps global insurance strategy takes shape. Youll own the account-targeted (ABX) motion end-to-end for our most strategic insurance accounts define our event strategy for the region and be the connective tissue between what buyers are telling us and how our global campaigns evolve. 

• Own the in-market pipeline strategy for insurance carriers MGAs and insurtech companies across ANZ prioritizing effort across a concentrated buyer universe where the return is greatest. 

• Partner with Insurance Sales leadership as a peer attend pipeline reviews know the named accounts and shape the programs that unblock stalled deals. 

• Build and run account-targeted (ABX) programs for high-priority carrier clusters developing cluster playbooks with the Insurance Sales team spanning underwriting claims risk and technology buying committees. 

• Design and run bespoke 1:1 ABM programs for Nearmaps most strategic insurance accounts mapped to the buying committee with joint pipeline targets owned directly with AEs. 

• Direct BDR/SDR sequencing in partnership with Sales aligning outbound timing to campaign activity and 6Sense intent signals across the AE pod. 

• Define the ABX event strategy for ANZ Insurance which events to anchor which accounts to target and the pipeline objective for each briefing Events Managers on execution. 

• Partner with the Global Campaign Manager for Insurance to adapt and where regional market conditions warrant it shape in-market execution of global campaign programs closing gaps with locally relevant content sequencing and messaging. 

• Serve as the primary feedback loop from the ANZ insurance market into global campaign strategy surfacing buyer objections competitive shifts and message performance as direct inputs to how Nearmaps insurance strategy evolves. 

• Track macro trends in property insurance (CAT risk climate underwriting profitability claims transformation) and competitor positioning translating them into recommendations for both regional execution and global strategy. 

• Own inbound and influenced pipeline results for ANZ Insurance reporting on deal acceleration and ABX program performance against account-level targets. 

Qualifications :

About you 

• Youre a strategic operator. You dont just execute the plan you can see where the plan needs to bend to local reality and you make that call with confidence. 

• Youre a trusted partner. Sales leadership treats you as a peer not a vendor because you show up with pipeline insight not just program updates. 

• Youre a sharp prioritizer. Given a concentrated high-value account universe you know where to spend effort for the greatest return. 

• Youre a communicator. You know how to make ideas land with buyers sellers and global stakeholders alike with clarity confidence and intention. 

What youll bring 

• Bachelors degree preferred 

• 8 years in field marketing ABX or demand generation in a B2B SaaS or technology company with a clear record of pipeline contribution 

• Insurance industry knowledge is essential: deep understanding of how carriers MGAs or insurtech companies operate who the buyers are and how decisions get made marketing experience within insurance insurtech or adjacent financial services strongly preferred 

• Proven track record running account-targeted programs and driving joint pipeline accountability with enterprise AE teams 

• Demonstrated ability to influence senior Sales leadership and cross-functional stakeholders without formal authority 

• Sharp judgment prioritizing a concentrated high-value account universe 

• Proficiency with Salesforce Marketo or HubSpot and 6Sense; comfortable using intent data and CRM signals to prioritize and activate 

Additional Information :

Some of our benefits:

Nearmap takes a holistic approach to our employees emotional physical and financial wellness. Some of our current benefits include:

• Quarterly wellbeing day off - Four additional days off annually for your YOU Days
• Wellbeing and technology allowance
• Annual flu vaccinations
• Hybrid flexibility for this role
• Nearmap subscription (of course!)
• Stocked kitchen with access to all the snacks you need
• In-office lunch every Tuesday and Thursday at our Sydney CBD office
• Showers available for anyone cycling to work or lunchtime gym-goers!

Why youll love working at Nearmap:

We move fast and work smart; often wearing multiple hats. Were proud of our inclusive supportive culture and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

Learn More About The Work We Do

YouTube Page

LinkedIn Page

Thanks but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee location or address. Nearmap is not responsible for any fees related to unsolicited resumes.

Some of our benefits:

Nearmap takes a holistic approach to our employees emotional physical and financial wellness. Some of our current benefits include:

• Quarterly wellbeing day off - Four additional days off annually for your YOU Days
• Wellbeing and technology allowance
• Annual flu vaccinations
• Hybrid flexibility for this role
• Nearmap subscription (of course!)
• Stocked kitchen with access to all the snacks you need
• In-office lunch every Tuesday and Thursday at our Sydney CBD office
• Showers available for anyone cycling to work or lunchtime gym-goers!

Why youll love working at Nearmap:

We move fast and work smart; often wearing multiple hats. Were proud of our inclusive supportive culture and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

Learn More About The Work We Do

YouTube Page

LinkedIn Page

Thanks but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee location or address. Nearmap is not responsible for any fees related to unsolicited resumes.

Remote Work :

No

Employment Type :

Full-time