PR Account Director

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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Culture doesnt wait for a briefing. If you can feel where the conversation is heading before it gets there and turn that instinct into work brands wish theyd thought of we should talk.

Burson is the worlds largest communications Sydney we work like a tight ambitious creative team with the firepower of WPP behind us helping some of the most recognised brands on the planet earn their way into culture.

Were looking for an Account Director to join our Consumer & Brand team: a sharp operator with real cultural instinct who can turn whats happening in culture into earned ideas that land - while leading clients and inspiring a team along the way.

Someone genuinely plugged into culture and able to spot the signals before they become obvious. You enjoy digesting the news delving into Reddit following social media trends creators and communities and bringing your own personal interests and points of view into the creative process. You get a buzz from identifying the pulses that are about to break into popular culture - and using them to spark ideas brands will want to own.

You know whats cutting through this week whos driving the conversation and where the next thing is coming from. Youve got the taste curiosity and confidence to turn those observations into sharp relevant creative thinking that drive impact for clients. What matters is that youre culturally switched-on always looking beyond the obvious and rarely the last to know.

Client leadership

• Build trusted relationships and become a genuine strategic partner to your clients.
• Lead the development and delivery of integrated earned-first communications campaigns.
• Provide sharp proactive counsel on brand reputation and business challenges.
• Spot emerging opportunities risks and cultural moments - and guide clients through them.
• Lead media social and influencer programs with strong relationships across every channel.
• Turn insight audience understanding and cultural trends into ideas that earn attention.

Business & commercial

• Own planning budgets forecasting and financial management across your accounts.
• Keep a close eye on profitability resourcing and opportunities to grow.
• Contribute to new business pitches proposals and the ideas that win.
• Collaborate across the agency to deliver joined-up integrated solutions.

Leadership & team development

• Lead coach and inspire your team to do the best work of their careers.
• Give regular honest feedback and back your peoples development.
• Foster a collaborative inclusive high-performance culture.
• Champion Bursons values and add to the energy of the place.

• Around 810 years experience in PR communications or integrated marketing ideally agency-side.
• A strong track record across consumer lifestyle FMCG retail or brand programs.
• A genuine cultural point of view - youre tapped into what Australia is talking about from the mainstream to the niche and you bring that instinct into the work.
• Instinct for earned creative and real fluency in social & influence - you understand how ideas travel through media and creators.
• Exceptional client and stakeholder management skills.
• Experience leading and mentoring teams.
• Solid commercial understanding including budgets and resourcing.
• Excellent communication presentation and storytelling ability.
• A deep instinctive understanding of the Australian media cultural and creator landscape - the references the nuances and the relationships.

• Flexible and hybrid working.
• Global learning and development through Burson and WPP.
• Career pathways across a global network.
• Industry-leading clients and award-winning work.
• A collaborative inclusive culture plus wellbeing initiatives and support programs.