Online Manager 12 months Fixed Term Contract
Job Summary
We are seeking an experienced and dynamic Online Manager to join our team. The Online Manager will be responsible for the e-commerce/website management of and all online marketing activities to support and maximise the online sales performance of our online channels. This role requires a high level of discretion and integrity as it involves access to confidential information.
Key Responsibilities:
- Develop and execute the online marketing strategy and calendar across Australia and New Zealand sites to drive brand awareness consideration and sales.
- Collaborate with the Marketing team to develop key moments launches and re-promotes and execute them on .
- Partner with 360 Marketing Managers to forecast new products sampling GWP holidays and other opportunities.
- Plan and manage Advertising spend in partnership with Paid Media team to support events and launches and build out campaigns by marketing channel for each market.
- Partner with designers to develop creative content for implementation across all online touchpoints (websites emails banners social video).
- Track and update monthly marketing calendars sharing updates with vendors designers and internal teams.
- Build out monthly sales and performance targets to achieve budgets and work with the Senior Ecommerce Manager to prioritise and implement projects on the site.
- Oversee the planning of website promotions usage of online gifts and samples and set up website offers in partnership with the Online Executive.
- Work in partnership with Brand Marketing and CRM teams on the development execution and optimisation of email/SMS communications strategy.
- Manage eDM process ensuring timely execution and stakeholder engagement.
- Optimise digital marketing activity to maximise online sales and reduce overall CPA.
- Ensure sites are optimised for natural search and develop monthly site content refreshes in line with brand launches and key focuses.
- Collaborate with Regional and Global teams to launch new website initiatives and enhance user experience.
- Serve as the key contact between relevant teams to maintain timetables and ensure product database updates.
Person Specification:
- Effective verbal and written communication skills.
- A self-starter who is solution-oriented with excellent interpersonal skills.
- High attention to detail and organisational skills.
- Ability to work autonomously and manage multiple priorities.
- Proactive and positive approach to work and tasks.
- Confidentiality tact and discretion when dealing with people.
- Willingness to work a flexible schedule and travel.
Qualifications / Knowledge:
- At least 3-4 years of experience in the online marketing or e-commerce area.
- Working knowledge of web technologies and internet tools.
- Understanding of website metrics data analysis and reporting tools.
- Prior experience working with retailers and across geographies is an advantage.
- Proficiency in Microsoft Office applications and SAP.
Required Experience:
Manager