National Retail Manager – Sydney

Your Role

We are seeking a National Retail Manager to lead our Retail B&M business end-to-end driving commercial performance retail operations leadership capability selling excellence and team development while delivering sustainable business growth.

This is a full-time Sydney Head Office-based leadership role requiring regular travel across our retail network and a minimum of two days per week in-store to lead coach and support our teams.

Our Brand Story

At Assembly Label we create timeless design for a considered way of living.

Rooted in the Australian coastal lifestyle our collections reflect ease quality and connection. We believe in clarity over clutter and in doing less but better from the way we design to the way we serve our guests.

We are a community of individuals who are Hungry Humble and Smart connected by a shared purpose and a belief in creating meaningful experiences every day.

What Youll Bring

You are a strategic people-focused retail leader with a strong commercial track record and the ability to lead leaders. Youre energised by scale and complexity and bring calm confidence to a large diverse national team.

You are:

Hungry You pursue excellence with intent. You act with discipline uphold brand standards and take pride in finishing what you start.
Humble You stay grounded lead with respect and inclusivity and elevate those around you. You put the guest and the brand first.
Smart You stay fully present take ownership and approach challenges with curiosity and accountability. You make thoughtful decisions that support both people and performance.

Key Responsibilities

• Commercial Ownership: Lead the Retail B&M business with full P&L accountability delivering sales profitability wage shrinkage and operational performance targets.

• Leadership & Capability: Lead coach and develop the State Manager team building a high-performing culture through talent development succession planning and performance management.

• Strategic Execution: Translate business strategy into clear retail priorities ensuring consistent execution of key initiatives and measurable outcomes across the network.

• Customer & Omnichannel: Champion an exceptional customer experience by partnering across Retail E-commerce and CRM to deliver seamless omnichannel journeys and strong customer satisfaction.

• Operational Excellence:
  Collaborate with Merchandise Operations Systems and Supply Chain to strengthen retail execution and operational performance.

• Store Presence:
  Maintain a strong presence in stores coaching leaders strengthening team capability identifying
  opportunities and ensuring brand standards are consistently upheld.
• Culture & Compliance: Foster a culture aligned with our Humble Hungry and Smart behaviours driving engagement accountability compliance and operational excellence across the retail network.
  

Why Join Us

• A calm inclusive and values-led workplace
• Opportunities for career growth and leadership development
• Generous staff and family discounts across all product ranges
  
• Gifted quarterly uniform spends
• Ongoing brand leadership and product training
• Be part of a brand built on purpose connection and clarity

At Assembly Label leadership is about more than delivering resultsits about creating environments where people feel inspired connected and empowered to do their best work.

If youre passionate about developing people creating exceptional experiences and leading with purpose wed love to hear from you.

Required Experience:

Senior Manager