Marketing Manager, International Campaigns

Marketing Manager International Campaigns

Location: Melbourne Australia (Hybrid position in office 2 days per week)

About OpenTable

With millions of diners 65K restaurant partners and 25 years of experience OpenTable part of Booking Holdings Inc. (NASDAQ: BKNG) is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most their team their guests and their bottom line while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. Youll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others and it defines our culture.

The Position

Were looking for a brand marketer whos equally obsessed with telling impactful stories and driving tangible business outcomes to join us on the International Marketing team. Youll lead international brand campaigns that build awareness and affinity for OpenTable across multiple markets always measuring whats working and pushing to make it work harder.

Youll own the full campaign lifecycle: brief to launch to post-mortem iteration and optimisation. Youll work closely with external agencies in-house creative teams channel owners and local market leads to develop campaigns that feel right for each market while staying true to the overall brand strategy testing learning and iterating rather than waiting for perfection.

Youll be the connective tissue between channel owners market owners and creatives genuinely bilingual between creative and commercial. You can brief designers with clarity give feedback with a sharp creative eye and switch seamlessly into requirements mode with local marketing managers. Youre the person who knows how to get what they need from any room they walk into.

What Youll Do

• Own the full lifecycle of international brand campaigns end-to-end: from strategic brief through launch optimisation and retrospective across multiple markets simultaneously.

• Develop integrated campaign plans in partnership with paid organic CRM and social channel owners; you wont run every channel but youll understand how they connect.

• Plan and execute brand media campaigns across upper-funnel channels including connected TV out-of-home and digital; you understand how brand media works and how to measure its impact.

• Write sharp creative briefs and give clear actionable feedback to designers and creative partners that moves work forward.

• Localise campaign strategy and messaging for different markets: understand what resonates where and adapt accordingly without losing brand coherence.

• Create campaign landing pages and in-product content using internal tools; youd rather build something yourself than wait.

• Use performance data to iterate: test a hypothesis read the result adjust repeat.

• Identify new brand and growth opportunities: new audience segments new campaign mechanics new channels that extend beyond the existing playbook.

What Makes You a Strong Fit

• You have a strong brand background: youve built or shaped campaigns that drove awareness and conversions and you understand the long game.

• You have hands-on experience with brand media buying: youve planned or managed campaigns across connected TV out-of-home or similar upper-funnel channels and you know how to evaluate performance beyond last-click metrics.

• Youre comfortable with numbers: you know how to pull data read a performance dashboard identify whats underperforming and know what to do about it.

• Youve worked across multiple markets or regions: you understand that localisation is more than translation and you know how to balance global consistency with local relevance.

• You know how to work with designers: you write briefs that inspire good work and give feedback that sharpens it.

• Youre a generalist marketer with working knowledge across paid organic CRM content and social: not an expert in each but fluent enough to integrate them.

• You move at speed: youd rather launch a good version and iterate than wait for perfect.

• Youre a clear communicator who can brief a designer present to a senior leader and align with a local marketing manager on the same day.

• 6 years in brand or integrated marketing ideally in-house at a consumer brand or fast-growing startup.

• Native English fluency; German/French/Italian/Spanish/Traditional Chinese is a plus .

• Bachelors degree or equivalent experience in marketing or a related field.

Youll Thrive Here If

• You care as much about how a campaign performs as how it looks.

• You get energised by a blank brief.

• You default to: Ill figure it out.

• You enjoy working with both creative teams and data-driven channel owners.

• You love working across cultures and markets.

• You love restaurants and dining culture.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to Headspace

  • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

• Paid parental leave

• Generous paid vacation time off for your birthday

• Paid volunteer time

• Focus on your career growth:

  • Development Dollars

  • Leadership development

  • Access to thousands of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

• Annual health and wellness reimbursement

• Monthly social events

• Free lunch 2 days per week

Work Environment & Flexibility

At OpenTable we pride ourselves on fostering a global and dynamic work environment. As a team member with us you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours there will be instances where you are expected to manage communications - via calls Slack messages or emails - outside of regular working hours to effectively collaborate with international colleagues respond to restaurant partners and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

Were committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table so were building a team as dynamic as the diners and restaurants we serveand fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process or on the job were here to support you. Please reach out to your recruiter to request any accommodations.

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