Marketing Advisory Associate Director

Accenture Song in ANZ brings together strategy data creativity and technology to help Australia and NewZealands leading brands grow. Our team operates from Melbourne and Sydney partnering across the broader Song network.

Were a crossfunctional unit embedded within Songs marketing transformation and activation capabilitiescovering firstparty data strategy omnichannel campaign execution analytics & reporting and marketing technology enablement. Marketing Advisory team in ANZ partners with CMO organisations to shape marketing strategies that drive growth and efficiency. We combine market intelligence data-driven insights and technology expertise to help clients optimise their go-to-market approach channel mix and marketing investments. Our team works closely with Strategy & Consulting Creative and Technology units to deliver integrated solutions across Australia and NewZealand.

About the role:

• Strategic guidance: go-to-market market sizing competitive benchmarking

• Channel & campaign strategy: mix optimization budget planning experimentation design

• Data-driven insights: ROI modeling KPI development dashboard storytelling

• Customer understanding: personas journey mapping VOC synthesis

• Branding & messaging: value prop positioning consistency governance

• Martech collaboration: tech stack evaluation integration roadmap vendor management

• Change management: stakeholder alignment adoption planning training

• Risk & governance: privacy compliance ethics in marketing

• Execution support: project management deliverable coaching client advisory

• Communication: executive briefs workshops compelling presentations

Qualifications

• 12 years in marketing strategy advisory or consulting roles.

• Proven experience in go-to-market planning channel optimisation and ROI modelling.

• Strong understanding of martech ecosystems and governance frameworks.

• Excellent stakeholder management and executive communication skills.

• Advanced proficiency in analytics tools and dashboarding (Tableau/Power BI).

Preferred:

• Experience in ANZ market contexts and competitive benchmarking.

• Familiarity with privacy regulations and ethical marketing standards.

• Postgraduate degree in Marketing Business or related field.

About Accenture

Accenture is a leading global professional services company that helps the worlds leading businesses governments and other organizations build their digital core optimize their operations accelerate revenue growth and enhance citizen servicescreating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791000 people serving clients in more than 120 countries. Technology is at the core of change today and we are one of the worlds leaders in helping drive that change with strong ecosystem relationships. We combine our strength in technology and leadership in cloud data and AI with unmatched industry experience functional expertise and global delivery capability. Our broad range of services solutions and assets across Strategy & Consulting Technology Operations Industry X and Song together with our culture of shared success and commitment to creating 360 value enable us to help our clients reinvent and build trusted lasting relationships. We measure our success by the 360 value we create for our clients each other our shareholders partners and communities.

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