Local Area Marketing Manager Campaign

• Write your story leave your mark
• Join this high impact role driving guest visitation across our pub network
• Bring your deep end to end campaign delivery experience to this new opportunity

The Local Area Marketing Manager - Campaigns within ALH Hotels is a critical execution-focused leadership role. 

You will lead the campaign delivery execution team converting venue marketing plans into high-impact local campaign activity that drives guest visitation.

You will manage the campaign execution engine driving team productivity and adopting systems and tools to deliver campaigns quickly and at scale. 

Balancing the centralised strategy with local autonomy you will partner closely with Central Marketing and Local Area Marketing Partners to continually expand the Growth Playbook manage end-to-end workflows and oversee the execution of pub-specific marketing and local event activations.

Sound good Read on.

Heres a snapshot of the responsibilities:

• Lead coach and resource the campaign delivery team to ensure high-quality execution across both planned and reactive venue campaigns. 
• Manage resource allocation and workload distribution to consistently meet service level agreements (SLAs) across campaign delivery and foster team accountability.
• Partner with Central Marketing and Local Area Marketing Partners to continually expand the Growth Playbook establishing standardised campaign execution frameworks that allow for localised thematic tweaks while converting recurring venue opportunities into scalable templates.
• Embed dynamic workflow platforms and automated templating tools to streamline partner briefing intake shorten lead times and maximize team productivity.
• Oversee hands-on execution across the entire campaign lifecycleincluding brief creation creative coordination regional rollout and post-campaign analysis and reporting.
• Oversee execution support for pub-specific campaigns venue activations local events and tactical promotional initiatives.
• Maintain strict quality control and regulatory oversight across all produced collateral and marketing assets to ensure complete compliance with ABAC RSA RSG and gaming regulations.

Qualifications :

Now lets talk about you: 

• Solid generalist marketer with 6 years of experience in marketing campaign management or traffic and production management.
• Deep experience in end-to-end campaign delivery. 
• Experience within multi-site hospitality or franchised business models is highly preferred.
• Nuanced understanding of franchise and multi-site dynamics - skilled at balancing head-office campaign execution with local autonomy and delivering standardised frameworks that adapt to regional needs.
• Hands-on experience across the entire campaign lifecycle including brief creation creative coordination regional rollout and post-campaign analysis/reporting.
• An agile project management mindset with the proven ability to manage competing regional timelines and deliverables simultaneously in a fast-paced environment.
• Proven track record of leading coaching and resourcing creative production digital execution or campaign delivery teams.
• Deep experience with project management platforms workflow automation dynamic asset templates and digital delivery tools.
• Demonstrated capability in building strong working partnerships with central brand teams creative specialists and field partners.
• A tertiary qualification preferably in marketing or equivalent practical industry experience is desirable.

The benefits are good too! 

• An exclusive discount card for our ALH Hotels pubs & accommodation BWS Dan Murphys and other Endeavour Group brands. Through our partnership with Woolworths youll also enjoy discounts at Woolies supermarkets and BIG W 
• As a valued member of the team your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea yourself and your career. This is just the start so dream big
• Find out more about our range of benefits and discounts here

At Endeavour we value being a workplace where everyones welcome - if you meet a number of the requirements (and not all) we encourage you to apply.

Additional Information :

We are together creators 

Were big but part of something much bigger. ALH is in good company sitting alongside the likes of Dan Murphys BWS Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun create more opportunities and score a lot more goals. Were serious about having a good time - creating a safe inclusive and fun place to rock up to. Were all about creating a more sociable future together - for our customers and each other.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #ALH #EndeavourGroup 

You can learn more about working with us on LinkedIn or at
 
Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

Remote Work :

No

Employment Type :

Full-time