Group Activation Director

At Spark Foundry we bring HEAT to brands Higher Engagement Affinity and Transaction. Engagement with consumers customers and stakeholders affinity with brands and transactions that materially impact our clients businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life we seek alignment around key values from our talent. Diverse thinkers with diverse thinkingwhat we call Allsortsare essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark you must thrive on the belief that great ideas are only great if they work. Its not enough to be new cool or interesting; our solutions must drive business results. You need to embrace both the art and the evidenceright and left brain imagination and activation insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values we welcome you to apply to become a Sparkie.

Were looking for a Group Activation Director to lead a high performing activation team and play a pivotal role in shaping investment strategy across a portfolio of leading national brands. This is an opportunity for an experienced media investment leader who thrives on developing people building strong stakeholder relationships and driving exceptional commercial outcomes.

Why Youll Love This Role

• Lead a talented team of media professionals across multiple investment portfolios.
• Operate as a senior leader and trusted advisor to both agency and client stakeholders.
• Manage significant investment budgets across channels including BVOD Digital Audio Digital Programmatic Influencer TV and Out of Home.
• Influence broader agency initiatives and grow beyond a media craft specialist into a future agency leader.
• Work alongside some of the best talent in the industry backed by the scale innovation and opportunities of Publicis Groupe.

The Opportunity

As Group Activation Director youll partner closely with senior agency leadership to drive investment excellence commercial performance and team development. Youll lead negotiation strategies oversee activation delivery strengthen senior stakeholder relationships and ensure your team consistently delivers outstanding results.

Youll also play a key role in developing future leaders mentoring senior team members and helping shape the direction of Spark Foundrys activation offering.

What Youll Be Doing

Leadership & Team Development

• Lead coach and inspire a team of investment specialists and future leaders.
• Mentor senior team members and support career progression across the group.
• Identify resourcing capability and development opportunities before challenges arise.
• Foster a collaborative high-performing and inclusive team environment.

Client & Commercial Leadership

• Build trusted relationships with senior client stakeholders.
• Act as the escalation point for complex investment and activation challenges.
• Provide strategic guidance that drives strong business outcomes and client growth.
• Champion innovative approaches and emerging opportunities across the media landscape.

Investment & Trading Excellence

• Lead large-scale media negotiations and investment strategies.
• Ensure commercial benchmarks trading agreements and performance targets are achieved.
• Partner closely with specialist teams to deliver integrated cross-channel solutions.
• Continuously seek opportunities to improve effectiveness efficiency and value.

Agency Growth

• Contribute to agency-wide initiatives and new business opportunities.
• Help shape investment products processes and best practice across the business.
• Build strong market relationships and elevate Spark Foundrys profile within the industry.

What Were Looking For

You may be an existing Group Activation Director Investment Director or a senior media investment leader ready for your next challenge.

Youll bring:

• Extensive media investment and team leadership experience.
• Experience leading and developing high-performing teams.
• Strong commercial acumen and negotiation expertise.
• Excellent stakeholder management and communication skills.
• Deep understanding of the Australian media landscape across traditional and digital channels.
• Confidence influencing senior decision-makers and navigating complex environments.
• A passion for mentoring others and helping people grow their careers.

What Makes You Successful

Were looking for someone who is:

• Adaptable resilient and comfortable operating in fast-paced environments.
• Commercially minded with a strong focus on delivering results.
• A collaborative leader who builds trust and brings people together.
• Curious forward-thinking and excited by industry change.
• A positive role model who leads with integrity and accountability.

#LI-FD1

Publicis Groupe benefits: Be a part of the Publicis Groupe family recent winner of the Employer of Choice Awards and one of the worlds most progressive and dynamic modern communications businesses. You can learn more about us at .

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical mindful and financial wellbeing.
• A creative lively and rewarding office environment where people love working with each other supported by our Publicis Liberté flexibility approach working your way with us.
• Access to our Global AI Platform Marcel connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15000 learning programs via our online learning platform Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity Equality and Inclusion strategy driven through our Viva Women Égalité enABLE EmbRACE and Écologique committees.
• Leave benefits including Birthday Leave Flexible Public Holidays and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure paid primary carer leave secondary carer swap and Cub Care leave.
• Access to counsellors psychologists and professionals through Sonder an all-in-one digital wellbeing technology platform designed to support psychological medical & safety needs.
• A workplace that stands together to provide a more open supportive and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: partners of Diversity Council Australia Pride in Diversity Family Friendly Workplaces Supply Nation and the Australian Disability Network.

If you dont tick every box in this ad please dont rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion collaboration adaptability fearlessness and integrity rather than ticking boxes so if this role resonates with you please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people regardless of race age culture ability ethnicity gender identity or expression sexual orientation marital status and religious affiliation. We believe that to deliver the best solutions to our clients our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldnt be where we are today. So be you we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments please contact us via ; your personal information will be kept confidential.