Lead Generation Specialist

Location: Remote (LATAM South Africa or Philippines)
Compensation: (final hiring and compensation decision resides with client)

Industry: Healthcare / Telemedicine / Medical Practice Growth
Schedule: Full-Time US Business Hours Preferred

About the Company

A growing healthcare organization focused on expanding access to rheumatology and regenerative medicine services across the United States is seeking a highly organized and process-driven Lead Generation Specialist to support physician referral growth and public relations initiatives.

This role plays a critical part in building scalable outreach systems that increase physician referrals media visibility and long-term patient growth for a national telemedicine program.

This is not a sales role. It is a research operations and outreach coordination position best suited for someone who is highly detail-oriented persistent and comfortable executing repetitive research and tracking tasks with consistency and accuracy.

Role Overview

The Lead Generation Specialist will be responsible for researching organizing and maintaining large databases of physician referral contacts and healthcare media relationships across the United States.

The ideal candidate is highly process-oriented proactive and comfortable working independently while managing outreach workflows CRM systems spreadsheets and structured follow-up activities.

This role is ideal for someone who enjoys internet research operational organization outreach coordination and improving systems over time.

Key Responsibilities

Physician Referral Research & Outreach

• Build and maintain a national database of physician referral sources including:
  • Primary Care Physicians
  • Internal Medicine Physicians
  • Family Medicine Physicians
  • Nurse Practitioners
  • Other relevant referring clinicians across the United States
• Research and verify accurate contact information including:
  • Office phone numbers
  • Fax numbers
  • Email addresses
  • Mailing addresses
  • LinkedIn profiles
  • Website and contact form information
• Track and organize outreach activity through CRM systems spreadsheets and internal databases
• Support outreach campaigns through:
  • Email outreach
  • LinkedIn outreach
  • Direct mail coordination
  • Fax outreach
  • Phone-based follow-up
  • Other approved communication channels
• Maintain clean and organized lead pipelines with accurate documentation and status tracking
• Assist in improving outreach workflows SOPs CRM organization and operational processes

Public Relations & Media Research

• Build and maintain databases of:
  • Journalists
  • Editors
  • Podcasts
  • Newsletters
  • Healthcare media outlets
  • Regional and national reporters
  • Digital media contacts relevant to rheumatology autoimmune disease arthritis pain management and regenerative medicine
• Support media outreach campaigns and PR initiatives
• Research trending healthcare topics and timely media opportunities
• Track outreach efforts responses placements and engagement metrics

Systems & Operational Support

• Maintain accurate CRM and database records
• Assist with lead segmentation and campaign organization
• Support the development of scalable outreach systems and future AI-assisted workflows
• Help improve operational efficiency through process refinement and documentation

Required Hard Skills

• Strong internet research and lead generation skills
• CRM and spreadsheet proficiency
• Excellent written English communication
• Strong data entry accuracy and organizational skills
• Ability to manage repetitive workflows with consistency
• Comfortable learning new systems and technology tools

Soft Skills

• Highly detail-oriented
• Persistent and proactive
• Self-directed with strong accountability
• Organized and process-driven
• Strong follow-through
• Comfortable working independently
• Able to improve workflows over time

Preferred Qualifications

• Experience building lead lists or prospect databases
• CRM or outreach tracking experience
• Experience supporting outreach recruiting PR or business development efforts
• Familiarity with LinkedIn outreach and lead research tools
• Experience improving SOPs or operational workflows
• Healthcare industry experience is a plus but not required

Performance Metrics

Success in this role will be measured through:

• Number of accurate contacts added to databases
• Outreach activity completed
• Response and engagement rates
• Physician referral relationships established
• Media contacts added and maintained
• Outreach campaign execution
• CRM cleanliness and documentation accuracy
• Consultation opportunities generated

Why This Role Matters

This role directly supports the long-term growth of a national telemedicine program by helping build a scalable physician referral and public relations engine. Increased referral relationships and media visibility will contribute directly to patient growth provider scheduling demand and future expansion opportunities.

Salary Recommendation Rationale

This role sits between lead generation operations coordination CRM management and outreach support. Strong candidates with excellent organization research capabilities and CRM experience will command higher compensation particularly in LATAM and South Africa where written communication and operational ownership are typically stronger for this type of work.