Senior SEO Executive
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ملخص الوظيفة
Job Description:
About the Role
A Senior SEO/GEO Specialist drives end-to-end organic visibility across search engines and generative AI platforms by leading advanced keyword strategy technical optimization content direction and LLM-based visibility improvements. The role involves conducting deep competitive and intent analysis improving site architecture and E-E-A-T signals managing GEO initiatives such as LLM persona testing answer optimization and prompt-based visibility enhancements while partnering with cross-functional teams to align on business objectives. This specialist monitors performance across traditional SEO and emerging generative channels translates insights into actionable roadmaps and ensures consistent brand presence and recommendation across search AI assistants and multimodal platforms.
Drive end-to-end organic visibility across search engines and generative AI platforms.
Lead advanced keyword strategy and intent-based analysis.
Conduct technical SEO audits and implement site architecture improvements.
Optimize content strategy including E-E-A-T (Experience Expertise Authoritativeness Trustworthiness) signals.
Manage GEO (Generative Engine Optimization) initiatives
Monitor performance across traditional SEO and emerging generative AI channels.
Translate performance insights into actionable roadmaps and strategies.
Collaborate with cross-functional teams to align SEO/GEO initiatives with business objectives.
Ensure consistent brand presence and recommendation across search engines AI search engines and multimodal platforms.
47 years of hands-on experience in SEO with exposure to Generative Engine Optimization (GEO) or AI-driven search visibility.
Strong expertise in keyword research intent modeling competitive analysis and content optimization.
Solid technical SEO knowledge including crawling indexing site architecture structured data Core Web Vitals and technical audits.
Familiarity with generative AI platforms and concepts such as LLM persona testing prompt optimization and generative answer ranking.
Proficiency with SEO tools such as Google Search Console GA4 Screaming Frog Ahrefs SEMrush and basic BI dashboards.
Ability to analyze complex datasets and translate insights into clear actionable SEO/GEO strategies.
Strong understanding of E-E-A-T principles and how they influence organic visibility across both traditional and AI-driven search environments.
Experience collaborating with product content engineering data UX or media teams to deliver integrated organic growth initiatives.
Excellent communication skills with the ability to simplify technical concepts for non-technical stakeholders.
Curious adaptable and proactive with a passion for emerging search behaviours AI interfaces and multimodal discovery.
Location:
RiyadhBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
المهارات المطلوبة
- Linkbuilding
- SEO Tools
- Keyword Research
- التسويق
- Research Experience
- التخطيط الاستراتيجي
- تحسين محركات البحث
- Adobe Photoshop
- تسويق المحتوى
- Copywriting
- Wordpress
- Writing Skills
عن الشركة
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
