Marketing Manager

Responsible for developing and implementing performance marketing strategies that increase the in online and offline traffic improving conversion rates conducting in-depth keyword research and competitive analysis optimizing search engine marketing campaigns by leveraging SEO tools.

Duties & Responsibilities:

• Create update and execute comprehensive marketing strategies aimed at driving user acquisition and retention.
• Oversee planning execution and optimization of marketing campaigns across digital channels (social media SEO email etc.).
• Analyze campaign performance metrics to identify trends and support data-driven decision-making.
• Conduct experiments to test different tactics messages and designs for improved conversion rates.
• Collaborate closely with sales product development and internal teams to align on growth initiatives.
• Lead and mentor the marketing team to achieve performance goals.
• Manage the marketing budget to ensure efficient resource allocation and maximum ROI.
• Manage public relations and offline marketing activities including exhibitions and events.
• Ensure compliance with HSE procedures and internal regulations.

Skills & Competencies:

• Strong knowledge in performance marketing SEO and digital channels.
• Proficient in photography & montage editorial writing graphic design media content creation and content documentation/archiving.
• Excellent communication skills.
• Strong analytical and numerical ability.
• High adaptability and ability to innovate.
• Leadership strategic thinking business acumen and customer focus.
• Proficient in Microsoft Office Slack and ERP systems.
• Proficient in English.

Required Experience:

Manager