B2B Sales Manager

Job Title - B2B Sales Manager

About the Role
We are seeking a results-driven B2B Sales Manager to lead and expand business-to-business sales operations within the food and beverage sector. This role is responsible for developing key accounts driving volume and revenue growth managing distributor and institutional relationships and executing sales strategies aligned with market demand and business objectives.

Key Responsibilities

B2B Sales Strategy & Market Development
Develop and execute B2B sales strategies to achieve revenue volume and market expansion targets.
Identify and acquire new B2B clients including distributors wholesalers retailers and institutional buyers.
Analyze market trends customer needs and competitive landscape to drive growth opportunities.
Key Account & Relationship Management
Build and maintain strong relationships with key B2B customers and strategic partners.
Negotiate pricing contracts and commercial terms to maximize profitability.
Ensure high levels of customer satisfaction and long-term account retention.
Sales Operations & Performance Management
Manage sales pipelines forecasts and performance metrics.
Monitor KPIs prepare sales reports and present insights to management.
Ensure accurate order processing invoicing coordination and credit management.
Channel & Distribution Management
Manage and optimize distributor and channel partner performance.
Develop route-to-market strategies and coverage plans.
Ensure effective product availability visibility and execution across B2B channels.
Collaboration & Market Execution
Work closely with marketing supply chain and finance teams to support promotions and demand planning.
Support product launches trade marketing initiatives and customer activation programs.
Represent the business in industry events trade shows and customer meetings.

Compliance & Governance
Ensure adherence to food safety standards trade regulations and internal sales policies.
Maintain accurate customer records contracts and sales documentation.
Support audits and compliance requirements as needed.

Qualifications & Experience
Bachelors degree in Business Administration Marketing or a related field.
610 years of experience in B2B sales within FMCG or food and beverage industries.
Proven track record of managing key accounts and achieving sales targets.
Strong understanding of B2B sales channels distribution models and trade practices.
Excellent negotiation communication and relationship management skills.
Ability to travel within assigned markets as required.

Key Competencies & Behaviours
Strong commercial and results-driven mindset
Excellent negotiation and influencing skills
Strategic planning with hands-on execution
Customer-focused and relationship-oriented approach
Ability to work independently and manage multiple accounts
Adaptability to dynamic market conditions

What We Offer
Competitive compensation and performance-based incentives
Opportunity to drive growth in a dynamic FMCG environment
Exposure to key B2B customers and regional markets
Collaborative and performance-focused work culture
Career growth and development opportunities

Apply now!