Trade Marketing Manager

Job Description

• Reporting to the marketing director.
• Develop promotional/pricing strategies aligned with the marketing & sales strategies.
• Maintain strong and healthy client/trader relationships for long term relationship.
• Responsible for researching the market while figuring out the main players, products, and competition model.
• Targeting new markets in new territories.
• Promoting new products to current/new clients.
• Researching the market needs and products types, brands, prices, and demand gaps.
• Responsible for planning, formulating, and implementing trade discounts/incentives and freebies to ensure availability of the product at all collaborators outlets.
• Responsible for the survey of customer satisfaction level for all collaboratorsand dealing with their complaints.
• Researching the market for good opportunities of product addition to the company’s portfolio.
• Evaluating the performance of the retail collaborators and providing plans to enhance it.
• Responsible for planning trade promotions using a yearly schedule, utilizing seasonality, and market opportunities.