Sr. Media Buyer - Digital Campaign Manager

About the Job

• Logical and non-traditional targeting on all social & digital platforms including native article providers (example: Nativo), native Ad networks, and digital magz.
• Interpretation, choice and usage of growth models with different client objectives
• Full scenario planning and budgeting
• Creating and planning a variety of PPC campaigns across a range of digital channels (Facebook - LinkedIn - Twitter - Snapchat - Tiktok - Google Ads) including re-marketing and re-targeting practices
• Test and develop strategies for new models and new types of advertisers.
• Map out the customer’s journey across all funnel stages.
• Stay up to date with the latest platform announcements, policies & launches.
• Provide “compelling”, conversion and shocking content guidelines for creative departments to follow for maximum business objective fulfillment & client’s bottom line effect..
• Comfortably measure & evaluate the success of campaign groups and provide big picture and detailed analyses with persuasive data visualization techniques
• Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
• Guide a client's development team on all steps to install tracking pixels, tags, triggers, and define custom conversions on Facebook, Twitter, Google and LinkedIn