Sr Marketing Executive

• Developing and executing the brand strategy
  
• Creating and managing brand assets such as logos taglines and marketing materials
  
• Overseeing the development and execution of marketing campaigns
  
• Measuring the effectiveness of marketing campaigns
  
• Managing brand relationships with customers partners and the media
  
• Keeping up with industry trends and best practices
  
• Analyze market trends and development that may impact offline marketing activities.
  
• Assess alternate market research channels.
  
• Conduct research to identify emerging trends of consumers.
  
• Design collect and analyze customer satisfaction and feedback.
  
• Execute activities to communicate business value propositions to customers.
  Execute brand campaigns.
  
• Execute customer loyalty plans.
  
• Forecast emerging market needs.
  
• Generate creative materials templates and collaterals.
  
• Generate customer awareness.
  
• Implement activities that develop company capabilities to deliver a consistent customer experience.
  
• Implement brand communication plans.
  
• Implement brand plans.
  
• Implement innovation campaigns to drive higher customer retention and loyalty.
  
• Maintain customer acquisition and retention programs.
  
• Monitor effectiveness of programs.
  
• Monitor product quality design and brand alignment.
  
• Review effectiveness of brand campaigns.
  

Requirements

• Bachelors degree in marketing business communications or a related field
  
• 2 years of experience in marketing preferably in a brand management role
  
• Strong understanding of consumer behavior
  
• Strong strategic and creative thinking skills
  
• Excellent communication and interpersonal skills
  
• Ability to work independently and as part of a team
  
• Proficiency in Microsoft Office Suite (Word Excel PowerPoint)