Social Media Marketing Specialist

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Responsible for Social Media Platforms by Managing the content of (company's website and company social media accounts: Facebook, Instagram, Twitter, Pinterest, YouTube, etc..

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Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

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Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action

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Set up and optimize company pages within each platform to increase the visibility of company’s social content

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Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information

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Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players, and coordinate actions