Social Media Manager

Job Description

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions
• Create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Ensure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
• Provide training and guidance to social media and marketing team members on social media implementation best practices and strategies
• Collect customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Grow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter and Instagram
• Research and monitor activity of company competitors
• Create and distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Job Requirements

• 3 - 5 years experience in similar role.
• Tech-start up experience is a plus.
• Previous experience in setting social media strategy is a must.