SEO Marketing Specialist

Job Description

• Responsibility for the management and success of Online Existence leading the design and developer team to make sure our websites/client websites are among the best in the industry.
• Provide detailed marketing ROI for each activity.
• Continuously monitor the website performance, promotion contents, and Customer browsing experience on desktop and Mobile with best practices.
• Plan, strategize, Direct and lead the execution of the digital marketing SEO, content, SEM, E-Mail Marketing, and Social Media existence ensuring continuous business growth, and optimization of outcomes and cost.
• Hire a digital marketing team/contractors.
• Make sure marketing procedure and deadline are met for all the above.
• Monitor and research Local competitors and global leaders and suggest improvements and best practices.
• Adding features and new ideas to improve the customer experience.
• Continuously Providing reports on
  [Traffic, Conversion rate, Search engine ranking in keywords…etc, Customer engagement detailed report in all channels.]

Job Requirements

• Fluent in English and Arabic
• SEO On-Page / SEO Off-Page / Keyword Research / Keyword Density / Google Webmaster Tools/ Search Analysis / Link Building
• Google maps expert / AdCenter /experienced in PPC campaigns and platforms.
• Google Analytics Certified.
• Excellent working knowledge of Affiliate marketing procedures and operation, SendGrid - email marketing, Twitter, LinkedIn, Facebook, Instagram, and other social media platforms and measurement tools like Hootsuite..etc,
• Knowledge of WordPress, CSS, PHP, MySQL.
  Performance Metrics:
• Number of customer-to-customer referrals.
• Traffic from generic sources.
• Backlinks quality and QTY
• Rank on keywords in Google
• Daily weekly traffic,
• Conversion rate.
• Number of daily, weekly, and monthly website traffic.
• CPC, CTR, Cost per order
• ROI