Senior Media Buying Specialist

Job Description

Job Brief:

The Senior Media Buyer is responsible for all aspects of online media advertising, the planning, design, optimization maintenance, measurement and reporting, click-to-customer-service.

Responsibilities:

• Perform technical site analysis, competitive/keyword research, and link analysis on an ongoing basis.
• Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
• Manage planning and development of native and direct response advertising campaigns across Ad-words, YouTube, Facebook, Twitter, Instagram, Tiktok across various ad networks including but not limited to Native Ads network.
• SEO & SEM , expertise
• Analyze Keywords and manage campaign targeting process across search tools.
• Manage the analysis of all campaigns across all platforms to optimize campaign performance.
• Understand the key measurement tools available.
• Media buying, billing, and follow-ups.
• Provide reports on purchases/expenses/invoices.
• Keep track of media buying and its ROI.

Job Requirements

Requirements

• Proven experience as Media Buyer or similar role, at lest 4 yeas of experience; experience in digital media is preferred
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software (e.g. comScore)
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• BSc/BA in Marketing, Advertising or related field