Senior Digital Marketing Specialist

Job Description

• Assists in all marketing activities within the marketing department.
• Plans and executes all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Assists in branding management and corporate identity.
• Creates marketing and social media campaigns and strategies, including budget planning, content creation, and implementation schedules.
• Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Assists in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Monitors& reviews on all marketing activities and results on a weekly basis.
• Researches and monitors the activity of company competitors.
• Moderates Social media channels and reports.
• Suggests activities for improving the quality of online content.
• Carries out all the functions required by the direct manager