Senior Content Writer

Responsibilities

• Creating, improving and maintaining content for all touchpoints (online, social media, email, video, and print are the key ones)
• Creates blog calendars after thorough market analysis using a different marketing and SEO tools.
• Use search engine optimization (SEO) strategies in writing to maximize online visibility in search results.
• Produce well-researched content for publication online and in print
• Knowledge of CMS preferably WordPress.
• Bilingualism (English- Arabic version is written for all copies on all platforms)
• Perform keyword research and Research markets and industries to create content that is innovative and original.
• Write all long-form and short-form content needed for product marketing campaigns for different platforms.
• Promote content on social media, Quora, medium, etc.1.
• Monitor, track, and document content results; analyze data/returns/customer response
• Research markets and industries to compare strategies
• Collaborate with campaign managers, creative team, and designers
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Researching markets and industries to compare and create content that is innovative and original.
• Creating and assisting with the placement of social media posts and a calendar.

QUALIFICATION AND CERTIFICATION

• Should have good knowledge of employment sector of UAE/KSA/Egypt/Kuwait/Jordan
• Bilingualism (English- Arabic version is written for all copies on all platforms)
• Basic knowledge of content marketing and SEO best practices will be a plus
• Proficiency in working with content management systems such as WordPress
• strong interpersonal skills and the ability to work effectively with people including product leads, designers & various functions across the organization.
• Ability to multi-task and go with several urgent content requests, maintain content quality aligned to project timeline.
• Obsessed about consumer-friendly, simple, clean messaging
• Thinks and understands user flows, customer needs, and business needs
• Communicates thinking of interaction and functionality of products
• Stays tuned to the pulse of creative, customer-facing campaigns online.
• Minimum 3+ years of content writing experience or similar experiences
• Must be highly creative and imaginative & familiarity of customers products and services
• Skilled in writing clear concepts and story board
• Working experience with Ads Network companies or similar industry
• Must be agile, adoptable, creative, and ability to write multiple contents from different industries
• Familiarity with digital marketing, landing page, content management
• Proven ability to manage multiple contents a time while paying strict attention to detail
• Excellent listening skills
• Excellent verbal and written communications skills
• BA/BS degree in Mass Communication, Literature, Writing or equivalent