SEM Specialist

About the Job

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links

Job Requirements

To be shortlisted and interviewed, you must have:

• Minimum 1+ year experience
• Excellent English communication skills
• Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with Google Ads Search, Display, Shopping, and Analytics Certifications.
• Up-to-date with the latest trends and best practices in SEM
• Strong analytical ability and experimental spirit
• High level of experience in data analysis techniques, as well as excellent knowledge of data sources.
• Strong proficiency in Microsoft Excel, Word, and PowerPoint for producing client reports and presentations.
• Excellent analytical, critical-thinking, and problem-solving skills
• Attention to detail.
• Passion for data and using data to inform strategic planning.
• Superior organizational skills and attention to detail
• A glass-half-full outlook that contributes to our company culture