Regional Strategic Marketing

Job Description

• Develops unique strategies and builds upon current strategies within the digital arena to meet/exceed objectives
• Executes projects to be high quality, on-time and cost-effective/on budget.
• Fosters timeline development and monitors progress, ensuring deadlines are met.
• Develops strong, trusting relationships with agency partners, providing leadership and support during strategy, ideation, and execution.
• Works with Product & Brand managers to ensure team is aligned to company requirements.
• Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Writes communications briefs, ensuring that creativity and media are effectively integrated.
• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
• Develops a total understanding of online target audience and mindset modes.
• Writes and transmits conference reports to clients and agency teams.
• Provides campaign performance reporting and analysis to the management.
• Ensures accountability is established during the project planning process.

Job Requirements

• 3 to 5 years of full-time experience in digital marketing or advertising (digital experience required).
• Strategic Thinking is a MUST
• Medical marketing experience and monetizing online assets a plus.
• Superior communication skills, both internal and agency-facing.
• Strong relationship management, organizational and project management skills.
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists.
• Ability to identify opportunities for growth and incremental opportunities with agencies and partners.
• Strong interest in technology or digital marketing.
• Bachelor’s degree or equivalent in a related field.