Product Manager

Job Description

• Deal and follow up with advertising agencies in ATL & BTL activities execution.
• Prepare detailed sales analysis (monthly, quarterly with YOY changes) – Primary & Secondary
• Set & prepare all marketing and communication activities for the products (new & existing ones)
• Launch new products (variants of existing products & new products with new concepts) into the Egyptian market to suit preference and demands of the consumers.
• Analyze competitors’ activities and setting a defensive contingency action plan.
• Digital Media coordination as well as initiation of engagement activities to increase the product penetration into Egyptian market.
• Handle full product launch events and product/s introductory presentations to distribution team.
• Prepare all the necessary POSM (Point of Sale Materials) for the new & existing products.
• Prepare detailed activation plans for the brands to include: sampling, Shelf space renting, Sales men Incentives & Presence in key destinations.
• Identify full competition understanding, pricing strategies of our brands and other relevant competitors found in the Egyptian market.
• Manage and supervise New Products Development, from R&D through packaging, design, promotional campaign to finally launching product.
• Conduct market research such as customer questionnaires and focus groups, focusing on both business growth and client retention as well as getting new insights & opportunities for the growing the business.

Job Requirements

• Bachelor's degree holder's in Marketing or Equivalent from a reputable university.
• MBA is preferable.
• Minimum 5 – 8 years of experience in FMCG industry.
• Previous experience (2 Yrs: 3 Yrs) in FMCG Brand Management role.
• Good experience in ATL, Activation, and Digital Marketing.
• Fluent in both written and spoken of English.
• ERP skills- SAP
• Excellent Microsoft office skills& PPT.
• Excellent Analytical skills.