Performance Marketing Manager (Apps Growth) - Remote

Responsibilities

• Digital Platform Growth Strategy:
• Plan and execute the digital platform growth strategy (user acquisition, activation, retention, referral, and monetization) with extensive experience in mobile apps growth. Define, execute, and measure weekly/Bi-weekly growth experiments to validate acquisition metrics, channels, campaigns, messages, and optimization criteria. Monitor and improve the mobile app’s daily, weekly, monthly, and 90 days retention rates.

Job Requirements

Requirements

• Bachelor degree in any relevant field.
• 5-7 years of experience in Performance Marketing / Growth Hacking.
• Deep understanding of the customer acquisition funnel.
• Previous experience configuring and using performance marketing tools is a must (e.g., mobile attribution, tags manager, analytics, segmentation, messaging, retention, dynamic content, advanced pixel, retargeting, and CRM)
• Experience in setting up and configuring SDKs and Pixels (in collaboration with the product team) is required.
• Excellent communication and problem solving skills.
• Excellent command of spoken and written English and Arabic..
• Detailed oriented, excellent planning and analytical skills.
• Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
• Entrepreneurial Experience is a plus.
• Deep digital understanding.
• Willing to embrace new technology.
• Excellent leadership and management skills as well as time-management.
• Proficiency in MS Office and G-Suite.