Paid Search Associate

Responsibilities:

• Meeting with clients to determine their goals and budget.
• Advising clients and other stakeholders on costs, expectations, outcomes, and processes.
• Brainstorming ideas for marketing campaigns and paid advertising.
• Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers.
• Creating and managing search engine marketing campaigns.
• Monitoring and analyzing web analytics and campaign performance.
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles.
• Identifying and presenting new avenues of paid advertising to clients.
• Utilizing demand-side RTP platforms to promote adverts and campaigns.
• Ensuring a positive ROI on client spending and PPC ad campaigning.