Paid Media Executive

Collaborate with the wider marketing team to define campaign objectives, target audience, and key performance indicators (KPIs) to ensure alignment with overall business goals.
 Conduct in-depth market research and competitive analysis to identify growth opportunities and industry trends that can enhance our brand's visibility and SOV.
 Manage and monitor paid media budgets, ensuring efficient allocation and optimization of resources to achieve optimal campaign performance.
 Leverage data and analytics tools to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions to enhance performance.
 Stay up-to-date with the latest digital marketing trends, emerging technologies, and industry best practices to continuously improve our paid media strategies.
 Work closely with creative and content teams to develop compelling copies and creatives.