Media Administrator

Responsiblity:

• Identify press opportunities through evolving issues.
• Develop content for dissemination via press releases, social media, websites, and other distribution channels.
• Ensure that key messages align with vital business strategies.
• Serve as the organization’s media liaison and formal spokesperson.
• Conduct press conferences and briefings.
• Scan the media marketplace to keep up-to-date on the latest media trends.
• Monitor online and offline campaigns, and report on results.
• Negotiate with media channels to close competitive deals.
• Build and manage the organization's social media profile and presence.
• Promote additional projects to support new product launches.
• Build long-term relationships with media influencers.
• Appropriately manage the organization’s media budget.