Marketing Engagement specialist

Key Role Specific Accountabilities

Consumer & Customer Engagement

• Responsible of companyannual communication plan including in store events, digital communication, targeted campaigns and the integration of the program benefits in commercial calendar.
• Identify in home and out of home seasonal events and recreational activities to different group segments in order to achieve recruitment goals and stimulate direct purchases.
• Collaborate with company stakeholders; range team, marketing specialist, IT team, graphic team to identify ongoing opportunities and benefits.
• Day to day close communication with creative and PR agencies to set campaigns direction and delivery of related assets.
• Collaborate with mall partners to develop strong on ground actions to recruit new members.
• Maintain good relation with other brands to present attractive limited time offering to program members and retain customers.
• Uses CRM software to contact and engage with customers.
• Assists line manger on attracting/bringing customers to the store, engaging them with campaigns, offers products and companyconcept
• Intelligence, Analytics & Feasibility
• Finds/collects data to be used in marketing integrated communication strategies.
• Work using Geographical Analysis and creating various studies to set program KPI’s and achieve a targeted communication approach.
• Analyses data coming from the sources of Navision (ERP), CRM, Survey tool, companywebsite, kiosks etc.. Creates meaningful analysis/results and shares with relevant parties

Business and People

• Builds strong relationship with all parties, collaborates with the Digital Marketing Team and Store Marketing Managers
• Contacts/manages 3rd parties for service & hardware/software needs of marketing and consumer engagement for daily and long term strategic support operations
• Influences others with critical reporting guidance
• king opportunities for optimization & development of reports, tools and processes.

Education

• Bachelor’s degree from a respectful university

Minimum Experience And Knowledge

• Minimum of three years of related field work experience required

Job-Specific Skills

• High-energy professional with strong critical thinking and analytical ability
• Previous work experience on targeted and digital marketing campaigns with an adequate level of creativity.
• Worked with CRM systems/ software.
• Knowledge and previous customer engagement/intelligence background will be a plus
• Excellent oral and written communication skills
• Strong presentation skills
• Ability to collaborate across various business areas
• Experience and advance skills on MS Office software, especially MS Excel and MS PowerPoint