Marketing Effectiveness Analytics Manager

• Automated data collection and ingestion : Ensure rapidity and quality of data collected to be used as entry in the model
  
• Response model : Build response curves linking spend & sales, to define optimum level of spend
  
• Optimizer : Optimize allocation of budget given business constraints, to reach business objectives
  
• Webapp : Self-service webapp for Business teams to create, manage, analyze & compare scenarios
  

• Help Brand and Media teams translate optimizer outputs into concrete action plans (e.g., identifying root causes of Marketing ineffectiveness and associated levers of improvement)
  
• Provide external benchmarks to propose additional improvement opportunities on budget allocation and marketing effectiveness
  
• Ensure full coherence and challenge allocation scenarios proposed by teams
  

• Work hand in hand with Data Science and Analytics teams, and foster best practices by :
  
• providing expertise and support - giving feedbacks on solution from discussions with business teams and work with solution Product Owner to help him best prioritize features, in order to maximize value
  

• Conduct workshops and training sessions with brand, media & Salesforces teams to educate on the tool, increase business engagement and foster best practices - help teams make the tool their own
  
• Ensure appropriate use of the tool during Business milestones (e.g., Budget, Brand plan...) -
  
• Write & share playbooks to ease roll-out to new markets
  

Requirements

• 7+ years of experience in a significant Data / Analytics role with advanced knowledge of statistical model for sales optimization (ideally MMM)
  
• Strong analytical acumen and quantitative skills with a demonstrated ability to translate information and data into actionable insights story and strategic recommendations
  
• Comfort and good intuition around advanced analytics, with a good basic understanding of modeling techniques and advanced applied skills (e.g. Regression, Customer life cycle value, A/B testing)
  
• Deep understanding of sales and media data, including agencies and contract management (to support recontracting for automatization when needed)English proficiency is mandatory
  

• Leadership and strong influencing skills, ability to demonstrate confidence in communications with stakeholders at all levels
  
• Ability to work independently and as part of multiple teams inside a global engineering team
  
• You like to move fast, but with cautionHigh energy, confident, and ambitious individual
  
• Must be a passionate communicator, willing to challenge and enhance ideas while preserving relationships
  
• Interested in lots of aspects of technology, not just one tech!
  
• Must be as passionate as we are about chasing the miracle of science to improve peoples lives
  
• Excellent written and verbal communication skills
  
• Service-oriented, flexible, positive team player
  
• Problem solving & critical thinking