Marketing Director

Job Description

• Repositioned brand to better fit a challenging target market. This included, but was not limited to, updating the brand’s identity & guidelines, developing a brand key that clearly determines the brand essence, using alternative communication channels that are more particular & targeted…etc.
• Develop yearly Marketing reviews to assess the brand’s performance on all fronts such as sales, development, effectiveness of communication channels and CRM analysis.
• Develop effective Marketing plans & strategies that tackle market needs & trends.
• Develop periodic competitor analysis to create more compelling communication messages & offerings that stand out.
• Develop effective digital strategies/plans that include using the latest technologies & tools on a set of channels such as social media, mobile advertising, search engine marketing & native advertising.
• Successfully launched the brand’s website & supported it with SEM & SEO campaigns.
• In charge of all content production made for digital media (digital calendars, user generated content, construction updates, online copies…etc)
• Work closely with the Sales team to monitor market shifts & trends, hence tailoring effective tactical offers.
• Work closely with the development department to determine the best product mix according to market needs & best performing products.
• Manage events that are tailored for different partners, such as brokers, existing communities, and exhibitions as well as events that drive targeted traffic to the project.
• Develop effective OOH campaigns.
• In charge of all branding networks such as collateral, sales center branding, onsite hardscape & B2B events.
• Launched a customer loyalty program with attractive offers that optimize on potential clients.

Job Requirements

• +15 years of experience
• Real estate experience is MUST
• Being customer-centric.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Hands-on experience with CRM and SEO tools.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, etc.
• Experience in events and Communication Strategy planning.
• Worked in booth production in terms of material and pricing.
• Experience in media plans.
• Co-worked on developing designs for offline channels.
• Co-worked on finalizing graphic designs for offline channels.
• Experience of outdoor campaigns in terms of pricing.
• Professional judgment and analytical experience in the marketing field.
• Analytical skills to forecast and identify trends and challenges.
• Excellent written and verbal communication skills.
• Ability to think creatively.
• Leadership skills
• Excellent communication skills with agencies and team