Head of Marketing

Responsibilities:

• Create a marketing and brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assist with product development, pricing and new product launches as well as developing new business opportunities.
• Contribute towards overall marketing strategy and prepare plan and approach for brand management.
• Ensure these plans are in line with the overall marketing strategy and brand guidelines for the Company.
• Design and supervise content such as press releases, artwork, print and digital media
• Maintain and grow brand’s affiliations and partnerships with other corporates.
• Review and monitor plan implementation and results achieved on a regular basis.
• Make changes to the strategy and approach to adapt to unexpected changes in the business environment.
• Obtain market and competitor intelligence and customer preference information.
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.