Director Content

About the Customer

Company is a SaaS solution that automates employee transportation.

About the Role

Job title: Director Content

About the Role

The Director Content Marketing develop and drives our content strategy centered around our

key pillars ensures our content aligns with companys demand gen goals; all the while acting as

our editorinchief.

What Youll Do

Develop cohesive strategy and produce engaging content across a variety of written and

multimedia formats (website ads video email case studies etc.)

Craft campaign messaging that reinforces Companys differentiation and

communicates value proposition in a relatable concrete manner

Own the content calendar making sure we have a consistent drumbeat of content across

all channels

Serve as goto writer and editor taking accountability for quality assurance on external

communications

Research and write longform content assets (white papers eBooks research reports)

Research write/prepare thought leadership content (longform articles speaking

opportunities)

Optimize content for SEO and oversee/implement best practices to improve search

rankings

Work Location:

Bangalore

Work Experience:

710 Years of experience

Background and Requirements

Job Requirements

What Youll Need

Bachelors degree in Marketing Communication Journalism Business or related discipline

710 years of experience in content development.

Strong creative writing ability experience with storytelling with customer stories and data

Understands brand including identity tone and style and can act as brand steward across content development.

Passion for telling compelling stories with data and industry insights.

Deep understanding of content strategy and SEO including tactical experience

Experience creating content for accountbased marketing (ABM) campaigns a strong plus