Digital Media Buyer Specialist

Job Description

• Digital media planning and buying.
• Digital media buying using major social media networks to drive traffic to proprietary sites.
• Own all steps of the ad operations process.
• Text and display creative creation, split testing, and optimization.
• Assist with performance reporting and post-campaign insight reports.
• Source level CPA optimizations to hit product LTV and ROI targets.
• Monitor ad and landing page performance via Google Analytics.
• Proactively optimize purchased social media through A/B testing, landing page optimization, and targeting.

Job Requirements

• Familiarity with media-buying, planning, and research.
• Holds a certification in Google AdWords preferred.
• Ability to buy media in multiple markets
• Effective time management and organizational skills, as well as strong attention to detail.
• Ability to adhere to assigned deadlines.
• Knowledge of media buying software.