Digital Advertising Associate

• Audit the current platform settings and fix issues if any (tracking campaign structures and setup)
  
• Develop multichannel campaign plans (such as payperclick and social media advertising)
  
• Create and implement tailored campaigns for target audiences utilising search and display strategies and the client s social media channels
  
• Analyse and provide a list of bestperforming keywords
  
• Oversee advertising budgets creative content for ads and performance metrics of target audiences
  
• Ensure continuous monitoring to optimise campaigns
  
• Deliver regular progress reports and updates on campaign effectiveness
  
• Initiate comparative A/B testing to identify the most effective versions of advertisements targeting strategies and other variables
  
• Deliver an assessment of product performance by merging insights from campaign outcomes with Google Analytics data
  

Requirements

• Open to working during UK business hours
  
• Graduate in marketing computing management or equivalent (knowledge of capital markets will be an added advantage)
  
• 24 years of experience in digital marketing covering digital and social media advertising preferably in media or public relations agencies
  
• Experience in managing social media accounts for organisations on popular platforms such as LinkedIn YouTube and Meta
  
• Proficiency in digital advertising including payperclick campaigns
  
• Experience in campaign performance evaluation using web analytics and other thirdparty tools
  
• Proficiency in English with robust written and oral skills complemented by a keen eye for detail
  
• Skilled at functioning efficiently in a brisk and fastmoving team setting
  
• Ability to establish and sustain productive working partnerships across hierarchical levels