Customer Value Management

Responsibilities:
• Identify and analyze customers' data usage via in-depth analysis of customer data, together with the customer insight analysts and modelers
• Define segmentation criteria needed to build the segments to be targeted with the data stimulation program including overall usage, data usage, ARPU , socio-demographics... etc.
• Define or create the relevant data offers for each segment
• Manage end-to-end the design, implementation and analysis of data stimulation programs that either up-sell data buckets to data users to up-lift their usage and ARPU, or cross-sell data to non-users via try & buy offers to convert them into data users
• Develop targeted bonuses and offers schemes and targeted data buckets to fill in the gaps within the ATL data portfolio for mobile internet and MBB. This involves all the typical actions undertaken by a business owner to launch a product/offer. This includes analyzing data, formulating concepts and writing up concept documents building business cases, presentations for TTM approvals, traffic forecasts and post-launch analysis
• Be involved in pre-launch testing of products/ offers / campaigns, manage the customer journey and experience and ensure smooth launch in line with business needs and expectations