Consumer Brand Manager Bebelac First Diet and Local Brands - Danone

Danone MENA is looking for a highly dynamic Consumer Brand Manager Bebelac First Diet and Local Brands for its Specialized Nutrition Business in the Middle East and North Africa region to be based in Cairo Egypt.

1 Business Context:

• Development and implementation of the Bebelac First Diet and Local Brands marketing strategy and plans to support the CBUs short and longterm commercial objectives.
• Understanding the drivers and barriers of the managed portfolio performance by continuously deep diving into marketbymarket performance learnings and needs.
• Actively driving the excellent execution of the agreed support plan and recommending amendments market by market based on local needs.
• Supporting the business in building all innovative projects and supporting driving them with crossfunctional teams
• Key role in ensuring excellence of 360 execution working closely with internal (trade marketing account management supply chain medical finance) and external partners.
• Ability to understand key drivers of portfolio performance short and longterm.
• Annual plan but constantly revisiting to drive business performance.
• Need to enroll and align multiple partners to ensure ability to deliver excellent execution on time and on budget.
• Targeting increasingly digital native consumer

2 Key Challenges:

• Active role in ensuring that the brand agenda is understood and executed across functions channels and teams.
• Support in identifying the regional and local needs and consumer insights by markets and support in translating that into business objectives and KPIs.
• Support in deaveraging countryspecific opportunities and translate them into actionable plans.
• Continuously increasing the effectiveness of AandP investments while further driving ROI efficiencies in different dynamics

3 Key Accountabilities

A Building Shortlongterm Brand Strategy:

• Support in developing the Regional and Local strategy of the Bebelac First Diet and Local Brands.
• Delivering necessary consumer competition and trade understanding concept development product introductions and media and communication plans to the crossfunctional teams in the markets.
• Support in driving alignment with overall brand strategy and plans of consumer medical and trade marketing teams to achieve portfolio KPIs.

Building Integrated Communication Planning for All Markets:

• Support in building the local campaign strategies across MENA and direct team to deliver 360degree activations (with digital at heart)
• Define clear objectives KPIs and manage delivery of all brand marketing plans and activities to achieve the agreed upon KPIs based on marketbymarket local insights and market dynamics.
• Ensure agreed plan execution in most appropriate channels on time and on budget market by market and based on localized insights.
• Manage the digital elements of the marketing mix for Bebelac First Diet and Local Brands to increase early reach and engagement with an immediate special focus on:
• Defining and managing the strategic role of the different digital channels (social mobile online ecommerce) within the overall communication and engagement plans based on understanding the digital media consumption habits and content lookup landscape of our target moms in MENA.
• Leading the online journey experience on the managed portfolio by developing relevant content and tools that help increase relevancy for early connection with moms.

Driving Strategic Innovation Pipeline:

• Deep dive in gathering local insights and analysing market trends and identifying business opportunities anticipating to consumer needs.
• Ensure timely execution of new launches.

B Driving Sustainable Brand Growth:

• Monitor and report monthly country performance while continuously flagging risks and opportunities market by markets across all KPIs metrics.
• Indepth analysis and reporting of SKU level performance and drivers and barriers and indepth understanding of consumer HCP and trade programs.
• Continually monitor the performance of key communication channels: ATL and BTL media web eCRM online and inserts. Recommend plan modifications to optimize performance against objectives.
• Manage Portfolio A&P expenditure vs forecast on a monthly basis while monitoring ROI efficiencies continuously
• Continuously monitor competitor activity by market to flag to senior management any risks or opportunities that come with all external activities (Pricing Positioning Promotions Distribution Messaging etc.

To be successful in the role you should ideally have:

Education and professional experience:

• Bachelors in business marketing or Equivalent
• 35 years experience in Marketing Preferably in Consumer Healthcare Nutrition or FMCG
• Experience of reaching consumers via digital channels
• Basic understanding of medical marketing is a plus.

Location:

Cairo Egypt.

Languages required:

Fluent in English and Arabic French is a plus.

Soft Skills:

• Strong thinking and analytic skills
• Excellent presentation skills written verbal and presentation.
• Project leadership (in a crossfunctional environment)
• Strong communicator
• Team player
• Agile
• Cultural savvy and sensitivity.
• Energetic enthusiastic full of curiosity and desire to learn.
• Good understanding of brands and ability to understand consumers highly numerate and able to work with people at all levels of an organization.
• Entrepreneurial: Recognizes and seizes business opportunities
• Consumer orientation: enabling the business to serve the consumer.

Mobility:

Candidates should be open to move within the region or outside the region with Danone in 34 years if such an opportunity will arise which will contribute to his/her career growth.

Danone is a worldleading food company operating in three business divisions: Fresh Dairy Products Specialized Nutrition and Waters.
Danones mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.

We offer
Working in Danone MENA is one of the best places to build a strong career through everyday learning empowerment and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment where your everyday can be a fresh adventure full of new possibilities and opportunities for your development.

Danone MENA doesnt just welcome what makes you unique we value it. Were proud to be an equal opportunity employer where all hires to our team are based on qualifications merit and business needs. We recruit employ train and promote regardless of race color religion disability sex national origin age genetic characteristic or any other protected status. Faithful to our values of openness and humanism all of our employees share in the commitment to engage one another with dignity and respect

So if you are the Consumer Brand Manager Bebelac First Diet and Local Brands we are looking for Click on Apply now before the 6th of February!

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