Assistant Category Manager

Responsibilities:
• BMs Leads Innovations with BD
• Approves brand ATL plans for the brand
• Owns A & P for the brand
• Controls brand’s/ country P&L
• Leads brand marketing plan
• Anticipates current and future consumer trends and hence opportunities
• Analyses market trends and growth drivers and prepare plans to tap into those drivers and win in market.
• Proactively anticipates competitor actions (e.g. price increase from competitors)
• Understands each market dynamics across Mashreq and plans and activates the brand according to those dynamics.
• Works with Below the Line (BTL) agencies to deliver exciting activation in the market to the consumers
• Takes part in insight activator events where one meets/interviews consumers to develop close marketplace connections with the consumers
• Be responsible at a format level to manage process, profit margins and budgets
• Is expected to take on some degree of financial responsibility for the brands
• Understands pricing of the brand and pricing vs. competition