Lead Generation Specialist (Outbound)
ملخص الوظيفة
Overview
We are seeking a results-driven Lead Generation Specialist to support our outbound sales efforts. The role focuses on identifying engaging and qualifying prospective clients through structured data-driven outreach campaigns with the objective of generating qualified sales meetings.
Key Responsibilities
- Identify and build targeted prospect lists aligned with defined ICP (Ideal Customer Profile).
- Source and enrich lead data (emails phone numbers company details) using tools such as Lusha ZoomInfo or equivalent platforms.
- Design and execute multi-channel outbound campaigns (email LinkedIn cold calling).
- Create and optimize outreach sequences to maximize response and conversion rates.
- Engage with prospects to qualify interest and book meetings for the sales team.
- Maintain accurate records of leads activities and outcomes in CRM systems.
- Continuously test and improve messaging targeting and campaign performance.
- Collaborate with sales and marketing teams to refine targeting and outreach strategy.
Requirements
Requirements:
- Bachelors degree in business administration Marketing or any other related field.
- 2 to 3 years of experience in lead generation SDR or outbound sales roles.
- Hands-on experience with lead sourcing and enrichment tools (e.g. Lusha ZoomInfo).
- Strong written and verbal communication skills (English required).
- Experience with outbound sequencing tools (e.g. Apollo Outreach Salesloft) is a plus.
- Ability to work with data segment audiences and optimize campaigns.
- Highly organized with strong attention to detail.
Required Experience:
IC
عن الشركة
ArpuPlus is a regional mobile value added service provider (VAS) and platform solutions in the MENA, Asia, and Europe.