Brand Activation Manager DCPC
الدار البيضاء - المغرب
ملخص الوظيفة
Who we are
We are Pierre Fabre Laboratories a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey.
Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène Ducray A-Derma Klorane René Furterer and Pierre Fabre Oral Care.
By joining us you become part of a meaningful company where the human dimension is essential. You become a participant in the We Care Movement a movement that values excellence and innovation within passionate teams. Together we push the boundaries of science to unite health and beauty for the benefit of all because Every time we care for a single person we make the whole world better.
Present in 120 countries with a team of over 10000 employees we are proud to create a scientific and human impact today and tomorrow! If caring is at the heart of your values join Pierre Fabre Laboratories and become a key player in the We Care Movement.
Your mission
In close collaboration with the Sales Digital Marketing and e-retail teams within their scope the role involves:
- Contributing to the development of the local marketing strategy
- Adapting the brand/franchise/ranges target consumer and healthcare professional profiles to the local market defining their journey and translating this into a local marketing plan to drive sales
- Being responsible for the deployment of the omnichannel marketing activation plan within their scope and ensuring its proper execution in coordination with field teams
- Ensuring the consistent and accurate local implementation of the brand/franchise image and values
- Contributing to the definition of the overall brand/franchise strategy by providing insights and feedback from the local market
- Supporting the definition of the digital strategy in alignment with corporate digital guidelines and ensuring strong return on investment
- Measuring the performance of omnichannel marketing action plans and recommending improvements
- Contributing to the development and monitoring of departmental budgets and performance indicators
Who you are
Strategy & Vision
Define the brand positioning product roadmap and marketing plans (short / mid / long term)
Identify growth drivers (innovation line extensions new channels)
Business Management
Monitor and analyze KPIs (sales market share sell-in/sell-out ROI)
Develop forecasts and manage the A&P budget
Lead product launches
360 Activation & Execution Excellence
Deploy omnichannel plans across pharmacy e-commerce and medical prescription channels
Ensure consistency and impact across all touchpoints
Digital & Media
Design and lead the digital strategy (social media influencer marketing e-retail)
Manage media campaigns (online and offline) with a strong ROI-driven approach
Leverage data (digital performance consumer insights) to optimize activations
Profile
Strong business and results orientation
Excellent command of marketing digital and media levers
Ability to combine strategic vision with operational execution
Leadership influence and ability to manage complex projects
KEY SKILLS
Education:
University degree in Marketing Business Administration ora in Marketing will be considered a plus forcandidateswhose basic training is ina degree is a plus
Proficiencyin market and competition analysis toolsorpast experiencewithanalysingdata
PastknowledgeofB2C mediamanagementisa plus
Experienceincoordinatingwithmedia agencies andsuppliers.
Skillsinbudgetmanagementand ROIanalysis.
Experience:
Minimum3years of experience in similar roles preferably inthebeauty as a Brand ManagerProduct ManagerTrade Marketing Manager or in positions related to brand management and activations.
Languages:
AdvancedcommandofEnglishand French.
Computerskills:
Proficiencyinofficetoolsand digitalplatforms(marketanalysistools social mediamanagementetc.).
LeadershipModelSkills
COMMIT TO THE VISION: IimplementtheGroupsstrategy.
ACT EFFICIENTLY: IimprovetheGroupsperformance andprofitabilitybybeingefficient.
COLLABORATE: Icollaboratewithinandoutsidemyteam.
IMPROVE EVERY DAY: I amdeterminedtolearnandprogressconstantly.
BE CREATIVE: Iinnovateforthebenefitofcustomers.
BE AMBITIOUS: Istrivetoexceedmygoals.
GIVE FEEDBACK: Igiveconstructivefeedbackforcollectivesuccess.
At Pierre Fabre Laboratories we believe that our greatest asset is our people.
We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race color religion creed national origin or ancestry sex sexual orientation gender identity or expression age physical or mental disability veteran or military status genetic information or any other legally recognized protected basis under federal state or local law. The information collected by this application is solely to determine suitability for employment verify identify and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the companys personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus we commit to considering all applications equally without fail.
Required Experience:
Manager
عن الشركة
"We are developing the drugs and care of tomorrow with the inexhaustible resources of our imaginations" Mr. Pierre Fabre