Role Summary
The Rider Experience & Engagement Manager owns the end-to-end rider journey with a clear objective: reduce churn improve retention and strengthen long-term rider loyalty.
This role is responsible for building and executing a comprehensive Rider Value Proposition through structured retention strategy loyalty frameworks engagement programs in-app communications and strategic partnerships that drive measurable KPI improvement.
Whats On Your Plate
1. Retention Rider Value Proposition & Loyalty
- Own rider churn reduction strategy with strong focus on early-life retention.
- Define and continuously enhance the overall Rider Value Proposition.
- Design and manage a structured rider loyalty framework.
- Analyze retention data to identify high-risk segments and structural gaps.
- Track key KPIs (Churn % Retention Rate Tenure trends RSAT).
- Develop and execute action plans to improve retention and loyalty outcomes.
2. Rider Engagement
- Develop and execute a comprehensive annual engagement roadmap aligned with business priorities.
- Lead structured recognition and motivation programs.
- Ensure engagement initiatives are measurable and linked to retention KPIs.
- Drive initiatives that strengthen rider attachment and sense of belonging.
3. Rider Communications & Feedback
- Own in-app rider communication strategy and governance.
- Ensure clear consistent and aligned messaging.
- Establish structured rider feedback mechanisms (surveys focus groups).
- Translate insights into concrete improvement initiatives and corrective action plans.
4. Partnerships & Benefits
- Develop and manage third-party benefit partnerships.
- Launch value-added programs that enhance the Rider Value Proposition.
- Monitor adoption and measurable impact on retention metrics.
Remote Work :
No
Employment Type :
Contract
Role SummaryThe Rider Experience & Engagement Manager owns the end-to-end rider journey with a clear objective: reduce churn improve retention and strengthen long-term rider loyalty.This role is responsible for building and executing a comprehensive Rider Value Proposition through structured retent...
Role Summary
The Rider Experience & Engagement Manager owns the end-to-end rider journey with a clear objective: reduce churn improve retention and strengthen long-term rider loyalty.
This role is responsible for building and executing a comprehensive Rider Value Proposition through structured retention strategy loyalty frameworks engagement programs in-app communications and strategic partnerships that drive measurable KPI improvement.
Whats On Your Plate
1. Retention Rider Value Proposition & Loyalty
- Own rider churn reduction strategy with strong focus on early-life retention.
- Define and continuously enhance the overall Rider Value Proposition.
- Design and manage a structured rider loyalty framework.
- Analyze retention data to identify high-risk segments and structural gaps.
- Track key KPIs (Churn % Retention Rate Tenure trends RSAT).
- Develop and execute action plans to improve retention and loyalty outcomes.
2. Rider Engagement
- Develop and execute a comprehensive annual engagement roadmap aligned with business priorities.
- Lead structured recognition and motivation programs.
- Ensure engagement initiatives are measurable and linked to retention KPIs.
- Drive initiatives that strengthen rider attachment and sense of belonging.
3. Rider Communications & Feedback
- Own in-app rider communication strategy and governance.
- Ensure clear consistent and aligned messaging.
- Establish structured rider feedback mechanisms (surveys focus groups).
- Translate insights into concrete improvement initiatives and corrective action plans.
4. Partnerships & Benefits
- Develop and manage third-party benefit partnerships.
- Launch value-added programs that enhance the Rider Value Proposition.
- Monitor adoption and measurable impact on retention metrics.
Remote Work :
No
Employment Type :
Contract
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