Marketing Manager

As a Marketing Manager you will develop and execute integrated marketing and sales strategies to drive revenue growth and expand our brand presence in the IT market. This role is responsible for the full funnel from lead generation and campaign management to sales enablement and performance analysis. This is a full-time remote mid-level position in a growing technology company.

What Youll Do

• Develop and implement comprehensive monthly marketing and sales plans to achieve company objectives.
  
• Conduct market research to analyze competitors pricing and identify target audience needs.
  
• Manage and optimize digital advertising campaigns analyzing performance data to improve results.
  
• Identify negotiate with and manage relationships with marketing partners vendors and suppliers.
  
• Own the process of generating qualifying and nurturing leads through various marketing channels.
  
• Analyze sales and marketing performance data to create reports and provide actionable insights for improvement.
  
• Collaborate with other departments to ensure cohesive and coordinated go-to-market efforts.
  
• Collect and analyze customer feedback to inform future marketing strategies and product enhancements.
  
• Oversee the companys presence at industry conferences and trade shows to build brand visibility.
  

Success Indicators

• Achieve or exceed quarterly sales quotas and marketing-qualified lead (MQL) targets.
  
• Consistently deliver data-driven marketing plans that align with revenue goals.
  
• Demonstrate a measurable return on investment (ROI) for all marketing campaigns and initiatives.
  
• Maintain a strong pipeline of qualified leads for the sales function.
  
• Improve key metrics such as customer acquisition cost (CAC) and conversion rates over time.
  

Work Setup & Collaboration

• This is a fully remote role requiring a high degree of self-management and proactive communication.
  
• You will work independently to manage projects and deadlines with regular check-ins.
  
• Collaboration occurs primarily through asynchronous channels (e.g. chat project management tools) and scheduled video calls.
  
• You will liaise regularly with leadership and potentially technical teams to align on goals and initiatives.
  

About the Team/Environment

You are joining a small agile team where your work will have a direct and significant impact on the business. We operate in a fast-paced environment that values ownership rapid iteration and practical solutions. Our processes are evolving offering a unique opportunity to help shape our marketing and sales functions as we grow.