Customer growth team leader
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موقع الوظيفة:
الراتب شهرياً:
تاريخ النشر:
نُشرت منذ أكثر من 30 يومًا
عدد الوظائف الشاغرة:
1 عدد الوظائف الشاغرة
ملخص الوظيفة
If youre passionate about strategy data and creativity this is your chance to make a real impact.
As our Customer Growth Team Lead youll play a key role in driving the games growthand expanding its player base worldwide.
Youll lead a talented team own the CRM and communication strategy and collaborate across the studio to turn insights into engagement and is a strategic position at the heart of the studio where marketing product and player experience come together.
Responsibilities:
The Customer Growth Team Lead plays a key strategic role in driving the organic growth of our leading game.
As the owner of user expansion and engagement this position is responsible for building and executing the growth strategy through data-driven creative and impactful campaigns.
You will lead a multidisciplinary team and oversee all CRM and communication channels including email push notifications in-app messaging social media and our in-game loyalty program to grow and retain our player base.
- Lead the Growth team and define the overall user growth and engagement strategy.
- Develop and execute multi-channel campaigns (Email Push CRM Social Media Loyalty).
- Build personalized and automated user journeys that drive engagement retention and conversion.
- Analyze player data and behavioral insights to optimize communication and performance.
- Collaborate closely with Product Monetization and Creative teams to align growth initiatives with studio goals.
- Act as the studios representative and main point of contact for marketing activities ensuring alignment between game and brand campaigns.
- Identify new opportunities and technologies to scale growth.
- Monitor KPIs and continuously optimize funnels for maximum impact.
Requirements:
- 3 years of experience in CRM Growth or Lifecycle Marketing preferably in gaming or B2C mobile apps.
- Proven experience in developing and executing user growth strategies across multiple channels.
- Strong analytical mindset and hands-on experience with CRM tools segmentation and A/B testing.
- Excellent leadership communication and cross-functional collaboration skills.
- Passion for gaming and a deep understanding of player motivations advantage.
- Native or fluent English must.
المهارات المطلوبة
- هيبيريون
- عمليات الشراء أو الاستحواذ
- الأصول
- ABAP
- أساسي
- Activex
عن الشركة
Discover how Playtika blends art and science to create engaging experiences for millions worldwide, setting the standard for gaming brands and companies.
